The Blueshirt Group is working with the investment community on behalf of iFit Health & Fitness, which made an S-1 filing with the Securities and Exchange Commission on Aug. 31 to list Class A shares on the NASDAQ.
Based in Logan, UT, iFit markets exercise equipment under the NordicTrack, Weider, iFit, Sweat, Freemotion and other brands.
It also has 1.5M monthly subscribers for its online exercise content.
The pandemic lockdown helped iFit report $1.7B in revenues for the year ended May. That was up 99.8 percent from the same period a year ago.
The company’s net loss widened from $98.5M to $516.7M during the year.
The Blueshirt Group, which is part of Next15, has Christine Greany representing iFit.
Brunswick Group’s Matt Levine is handling press.