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Ice Miller Strategies has signed on as the lead PA shop for Liberia as that African nation, which was settled by freed American slaves, celebrates its bicentennial in 2022.
Liberia president George Weah said Aug. 27 in Monrovia that the bicentennial program will be a year-long celebration commencing Jan. 2022.
He said the effort would offer Africans and friends of Liberia in the diaspora to reunite with Liberia.
Ice Miller manages a bicentennial team that includes Strom Public Affairs (Columbia, SC) and Carbon Thread (Atlanta).
It will represent Liberia before the Biden administration, Congress, federal agencies and multilateral groups that have stakes in Liberia’s economic and national security interests, according to its engagement letter.
The shop will develop and execute a US media strategy for Liberia, Weah and other Liberian officials to raise the country’s profile.
The Ice Miller team will create a comprehensive brand, digital and creative plan for Liberia and Weah “with a focus on elevating the profile of Liberia’s reunion bicentennial, tourism and culture with Black Americans.”
Jarrod Loadholt, partner in Ice Miller’s PA group, is the primary contact for the Liberians. He is assisted by Guillermo Christensen, office managing partner in DC, and Timothy Day, a principal.
Liberia will pay Ice Miller $300K annually for a three-year period that began Aug. 1. There is an option to renew for another one-year period.
Strom Public Affairs is in line for a $10K monthly fee for its three-year effort, while Carbon Thread will earn $20K per month.
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