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| Jim Messina, Sarah Segal |
The Messina Group has announced the acquisition of Segal Communications, the consumer technology and lifestyle PR shop serving clients in the San Francisco Bay area.
Jim Messina, who was Barack Obama’s 2012 campaign manager, launched his DC-based political consulting, campaign management and advocacy firm in 2013.
Sarah Segal, who began her career as a broadcast journalist, worked at The Blueshirt Group and Shift Communications before setting up her firm in 2018.
Segal Communications’ experience in media and influencer relations, social, digital and experiential marketing helps clients evolve, promote and protect their brands.
The firm has worked for Johnny Doughnuts, Shane Co, Cabana, Pomi, Hotel Ketchum, Leon & George and Republic Wireless.
The addition of Segal Communications broadens TMG’s strategic communications capabilities.
It acquired Greenbrier Partners, corporate communications, media relations, and crisis management firm, in 2018, and co-founded Amplify, a media buying shop.
Omnicom CEO John Wren reports Q1 revenues jumped 5.4 percent to $3.6M, powered by a solid 7.0 percent rise in its advertising & media segment.
Public Policy Holding Company registered 24.1 percent growth to a record $135M during the past year, which included the results of the March 1 acquisition of Multistate Assocs.
Stagwell CEO Mark Penn reported Q4 net revenues dipped 5.6 percent to $551.1M during a “challenging year for marketing services and digital transformation.”
Why M&A activity in the PR and marketing sector could pick up in 2024.
WPP reported Q4 revenues inched ahead 0.3 percent to $4.1B as CEO Mark Read wrapped up a year that he said was more challenging than expected due to cutbacks, mainly by technology clients.
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