Jim Messina, Sarah Segal

The Messina Group has announced the acquisition of Segal Communications, the consumer technology and lifestyle PR shop serving clients in the San Francisco Bay area.

Jim Messina, who was Barack Obama’s 2012 campaign manager, launched his DC-based political consulting, campaign management and advocacy firm in 2013.

Sarah Segal, who began her career as a broadcast journalist, worked at The Blueshirt Group and Shift Communications before setting up her firm in 2018.

Segal Communications’ experience in media and influencer relations, social, digital and experiential marketing helps clients evolve, promote and protect their brands.

The firm has worked for Johnny Doughnuts, Shane Co, Cabana, Pomi, Hotel Ketchum, Leon & George and Republic Wireless.

The addition of Segal Communications broadens TMG’s strategic communications capabilities.

It acquired Greenbrier Partners, corporate communications, media relations, and crisis management firm, in 2018, and co-founded Amplify, a media buying shop.