Martin Sorrell
Martin Sorrell

S4Capital merges its Media Monks digital-first marketing and advertising unit with LA-based culture and creative marketing agency Cashmere.

The deal expands the capabilities of S4’s content practice in the US as well as its global cultural strategy.

Founded in Los Angeles in 2003 by Ted Chung and Seung Chung, Cashmere executes “authentic, culturally relevant content and campaigns” for clients including Google, Instagram, Facebook, BMW, WarnerMedia, Adidas, Netflix, Disney, Amazon and Apple.

In August, the agency was appointed as “Culture Agency of Record” by Taco Bell.

S4 executive chairman Martin Sorrell said that Cashmere’s “ability to translate contemporary culture into compelling content and reach diverse audiences is a rare talent and something we want to integrate at the heart of our content practice.”