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Lambert & Co. acquires The Vandiver Group, a St. Louis-based strategic communications and market research firm. Vandiver Group founder Donna Vandiver joins Lambert & Co. as managing director and will continue to lead the St. Louis office. The acquisition, which was facilitated by The Stevens Group, marks Lambert’s fourth transaction in the last two years, fueling its integrated service offerings and expanding its talent bench. Terms of the deal were not disclosed. “I have known Donna for several years and this acquisition is a culmination of a relationship-driven by values alignment and strategic fit,” said Lambert & Co. CEO Jeff Lambert. "We'll now be able to offer additional services and diverse perspectives while continuing the award-winning work we have always produced," said Vandiver.
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The Change Agencies launches “It’s Not Pie,” a customizable communications program and toolkit designed to help companies and organizations communicate why and how they support diversity, equity and inclusion programs. “The concept behind It’s Not Pie is that true equality does not mean less for some, but more for all,” said Chino Chapa, one of six founding principals of The Change Agencies. “It’s not a pie with a limited number of slices.” The program, which is intended to bolster internal and external support for conducting impactful and sustainable DEI programs, includes talking points, customized social media guidelines, outreach materials and media training.
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Dixon Schwabl, an independent marketing company based in Rochester, NY, opens an office in Buffalo and rebrands as Dixon Schwabl + Company. As part of the rebrand, DS+CO has reorganized its existing integrated marketing services under three core offerings: intelligence, strategy and amplification. The company says that the new offering structure will better help brands uncover high-growth opportunities, understand audience behaviors and activate conscious brand experiences. "To best position ourselves to meet future client needs, we reevaluated our brand identity against ever-changing societal, environmental and competitive landscapes,” said DS+CO chief executive officer Kim Allen.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
