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Lambert & Co. acquires The Vandiver Group, a St. Louis-based strategic communications and market research firm. Vandiver Group founder Donna Vandiver joins Lambert & Co. as managing director and will continue to lead the St. Louis office. The acquisition, which was facilitated by The Stevens Group, marks Lambert’s fourth transaction in the last two years, fueling its integrated service offerings and expanding its talent bench. Terms of the deal were not disclosed. “I have known Donna for several years and this acquisition is a culmination of a relationship-driven by values alignment and strategic fit,” said Lambert & Co. CEO Jeff Lambert. "We'll now be able to offer additional services and diverse perspectives while continuing the award-winning work we have always produced," said Vandiver.
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The Change Agencies launches “It’s Not Pie,” a customizable communications program and toolkit designed to help companies and organizations communicate why and how they support diversity, equity and inclusion programs. “The concept behind It’s Not Pie is that true equality does not mean less for some, but more for all,” said Chino Chapa, one of six founding principals of The Change Agencies. “It’s not a pie with a limited number of slices.” The program, which is intended to bolster internal and external support for conducting impactful and sustainable DEI programs, includes talking points, customized social media guidelines, outreach materials and media training.
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Dixon Schwabl, an independent marketing company based in Rochester, NY, opens an office in Buffalo and rebrands as Dixon Schwabl + Company. As part of the rebrand, DS+CO has reorganized its existing integrated marketing services under three core offerings: intelligence, strategy and amplification. The company says that the new offering structure will better help brands uncover high-growth opportunities, understand audience behaviors and activate conscious brand experiences. "To best position ourselves to meet future client needs, we reevaluated our brand identity against ever-changing societal, environmental and competitive landscapes,” said DS+CO chief executive officer Kim Allen.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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