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Zapwater Communications has been named agency of record for The Hotel of South Beach, an art deco Miami Beach property run by Goldman Properties. Zapwater will handle the hotel’s reopening and launch it as a new hotel brand with a strategic communications campaign that includes media relations, brand partnerships and influencer marketing. The 74-accommodation oceanfront boutique hotel features multiple dining outlets, a rooftop pool, fitness center and city-view Spire Bar, where the original “Tiffany” monument sits. “This company has made strides in the development of the Miami’s Wynwood Arts District, New York City’s SoHo neighborhood and Philadelphia’s Midtown Village,” said Holly Zawyer, managing director of Zapwater’s Miami office.
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Ketchum is appointed agency of record for global healthcare management platform UpHealth as the company prepares for broader global adoption of its system. The UpHealth platform creates digitally-enabled "care communities" that aim to improve access and achieve better patient outcomes at lower cost. Its clients include governments, health plans, healthcare providers and community-based organizations. "The Ketchum team shares our energy and passion for how innovation can transform healthcare globally, and I look forward to their partnership. UpHealth is entering a phase of rapid growth and innovation, and Ketchum's expertise will help us tell the story of our remarkable company and how we are bringing about the future of healthcare," said UpHealth CEO Dr. Ramesh Balakrishnan.
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M2M PR and Partnerships, which focuses on entertainment, music, and consumer brands, signs on as agency of record for Los Angeles-based visual technology company 4D Fun, Inc. M2M will work to broaden awareness of 4D Fun’s proprietary technology and services, as well as educating the musical artist community on the company’s unique value proposition for monetizing artists’ creative product. The agency will also pursue select strategic partnerships. Eileen Mercolino, M2M vice president of marketing for its west coast office, will lead the initiative for the agency. 4D Fun produces exclusive digital content through blockchain and decentralized platforms. “When the time came to work with a PR & marketing team, I immediately reached out and we knew after our first meeting that M2M PR would be the perfect team for us,” said 4D Fun co-founder and COO Jenni Ogden.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
