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Zapwater Communications has been named agency of record for The Hotel of South Beach, an art deco Miami Beach property run by Goldman Properties. Zapwater will handle the hotel’s reopening and launch it as a new hotel brand with a strategic communications campaign that includes media relations, brand partnerships and influencer marketing. The 74-accommodation oceanfront boutique hotel features multiple dining outlets, a rooftop pool, fitness center and city-view Spire Bar, where the original “Tiffany” monument sits. “This company has made strides in the development of the Miami’s Wynwood Arts District, New York City’s SoHo neighborhood and Philadelphia’s Midtown Village,” said Holly Zawyer, managing director of Zapwater’s Miami office.
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Ketchum is appointed agency of record for global healthcare management platform UpHealth as the company prepares for broader global adoption of its system. The UpHealth platform creates digitally-enabled "care communities" that aim to improve access and achieve better patient outcomes at lower cost. Its clients include governments, health plans, healthcare providers and community-based organizations. "The Ketchum team shares our energy and passion for how innovation can transform healthcare globally, and I look forward to their partnership. UpHealth is entering a phase of rapid growth and innovation, and Ketchum's expertise will help us tell the story of our remarkable company and how we are bringing about the future of healthcare," said UpHealth CEO Dr. Ramesh Balakrishnan.
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M2M PR and Partnerships, which focuses on entertainment, music, and consumer brands, signs on as agency of record for Los Angeles-based visual technology company 4D Fun, Inc. M2M will work to broaden awareness of 4D Fun’s proprietary technology and services, as well as educating the musical artist community on the company’s unique value proposition for monetizing artists’ creative product. The agency will also pursue select strategic partnerships. Eileen Mercolino, M2M vice president of marketing for its west coast office, will lead the initiative for the agency. 4D Fun produces exclusive digital content through blockchain and decentralized platforms. “When the time came to work with a PR & marketing team, I immediately reached out and we knew after our first meeting that M2M PR would be the perfect team for us,” said 4D Fun co-founder and COO Jenni Ogden.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Blueprint Creative Group of Miami lands $4.5M five-year contract to provide Public Affairs Office support to the U.S. Army Medical Research and Development Command... CIIC PR signs up Bishop Design, an interior design firm based in Dubai and Miami... Magrino adds Copper Cane Wine & Spirits... Tegan Digital is enlisted to complete a website redesign for Business Jet, a private aviation company based out of Dallas Love Field.
Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey... The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone... Scout Labs, Pollinate and Iris Worldwide are working with Seattle’s Museum of Pop Culture.
C Street Advisory Group is working the Chapter 11 filing of Shoes For Crews, Boca Raton, FL-based maker of slip-resistant private label footwear brands for workplaces.
360viewPR lands US PR duties for Tahiti Tourisme... 5W Public Relations is named PR AOR for luxury hotel NH Collection Dubai The Palm... PAN Communications is partnering with Vercara, a cloud-based services provider that was formerly named Neustar Security Services... Trevelino/Kelle
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