Imre names Bria Rooney VP of public relations. Rooney joins imre from GCI Health. She has also been a senior manager at Weber Shandwick and an account exec at Marina Maher Communications. In her new post, Rooney will be responsible for new campaign strategy leadership as well as team development and business growth. “Bria’s track record bolsters our approach to earned activation and specifically how we think differently with our client partners,” said imre senior VP Stephanie Freiss.
Mark Allen & Co. brings on Jason Fink as account director. Fink comes to the agency from Butler Associates, where he was a VP. He was previously deputy press secretary for the New York City Department of Education and communications coordinator for the New York State Assembly. At Mark Allen, Fink will lead the firm’s efforts to provide strategic counsel for its growing roster of clients. “His client-centric mindset and track record of helping companies and organizations navigate through a fast-changing media and communications landscape will bring great value to our clients,” said Mark Allen CEO and founder Mark Pasetsky.
CAMP, The Family Experience Company, hires Chris Spadaccini as chief marketing officer. Most recently, Spadaccini was CMO at WarnerMedia Entertainment, where he led marketing for brands including HBO, TBS, TNT, truTV, and HBO Max. Before that, he was head of marketing at HBO. In his new position, he will lead CAMP's brand, advertising, creative, media, and growth marketing strategies. "Chris spent 20 years building the HBO brand through strategies that drive obsession and ritualistic behavior, and that is exactly what is needed to build a global retail business in the 21st century," said CAMP chief executive officer Ben Kaufman.
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