MMGY Global launches the MMGY Global Travel Marketing Collective, a worldwide alliance of locally-based marketing agencies specializing in travel, tourism and hospitality. The collective is an evolution of the marketing agency network Travel Consul, which was founded in 2014. It will be focused on bringing together specialist agencies to offer marketing services ranging from representation and research to creative and integrated campaigns. Partners include Mexico City’s Alchemia Communications Group, Singapore's BrandStory, Two Tone Global in Johannesburg and TMI Consultancy in Moscow. “Travel is such a force for good, and I am excited that this move will enable us all to support the industry and help to regain the lost momentum at pace,” said MMGY Hills Balfour president Amanda Hills.
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Stagwell agencies Assembly and ForwardPMX are uniting as one organization and will operate globally under the Assembly name as part of the Stagwell Media Network. Assembly will be led by current ForwardPMX global CEO, James Townsend, who is also global CEO of Stagwell Media Network. Its management team will be a combination of Assembly and ForwardPMX leadership. The newly combined agency will be home to 1,500 employees in over 20 countries and 30 locations across the globe, working with such brands as Nike, Adobe, Ralph Lauren, Con Edison and Red Robin. “Assembly’s omnichannel media capabilities and buying scale paired with ForwardPMX’s digitally-led talent and global footprint can deliver something that is truly market-leading and capable of driving change and growth for CMOs and marketing leaders worldwide,” said Townsend.
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George P. Johnson, an events and experience marketing firm, acquires minority stake in its long-term partner, creative video agency NOMOBO. The agencies have collaborated on projects including IBM Think 2021, the Dodge Demon Launch, the Dreamforce Salesforce CNX and the Rodan & Fields Virtual Convention. The NOMOBO investment, which is being fostered by GPJ’s holding company, Project, is focused on enabling GPJ to expand its cinematic approach to these types of events. “This investment is designed to address current and future digital needs with high production value, creative engagement solutions, and mastery of storytelling,” said Project chairman and CEO Robert Vallee Jr
PAN launches a B2B web services offering... Strata, a women- and LGBTQ-owned shop with with deep tech B2B experience, launches....Top of Mind Public Relations, which has offices in Miami, Fort Lauderdale, Tampa, Orlando, Jacksonville, Washington, and Philadelphia, opens in Albuquerque.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
