MMGY Global launches the MMGY Global Travel Marketing Collective, a worldwide alliance of locally-based marketing agencies specializing in travel, tourism and hospitality. The collective is an evolution of the marketing agency network Travel Consul, which was founded in 2014. It will be focused on bringing together specialist agencies to offer marketing services ranging from representation and research to creative and integrated campaigns. Partners include Mexico City’s Alchemia Communications Group, Singapore's BrandStory, Two Tone Global in Johannesburg and TMI Consultancy in Moscow. “Travel is such a force for good, and I am excited that this move will enable us all to support the industry and help to regain the lost momentum at pace,” said MMGY Hills Balfour president Amanda Hills.
Stagwell agencies Assembly and ForwardPMX are uniting as one organization and will operate globally under the Assembly name as part of the Stagwell Media Network. Assembly will be led by current ForwardPMX global CEO, James Townsend, who is also global CEO of Stagwell Media Network. Its management team will be a combination of Assembly and ForwardPMX leadership. The newly combined agency will be home to 1,500 employees in over 20 countries and 30 locations across the globe, working with such brands as Nike, Adobe, Ralph Lauren, Con Edison and Red Robin. “Assembly’s omnichannel media capabilities and buying scale paired with ForwardPMX’s digitally-led talent and global footprint can deliver something that is truly market-leading and capable of driving change and growth for CMOs and marketing leaders worldwide,” said Townsend.
George P. Johnson, an events and experience marketing firm, acquires minority stake in its long-term partner, creative video agency NOMOBO. The agencies have collaborated on projects including IBM Think 2021, the Dodge Demon Launch, the Dreamforce Salesforce CNX and the Rodan & Fields Virtual Convention. The NOMOBO investment, which is being fostered by GPJ’s holding company, Project, is focused on enabling GPJ to expand its cinematic approach to these types of events. “This investment is designed to address current and future digital needs with high production value, creative engagement solutions, and mastery of storytelling,” said Project chairman and CEO Robert Vallee Jr