Haberman is working with Feeding America to promote its MealConnect platform, which has rescued over three billion pounds of surplus food, in partnership with more than 10,200 nonprofits. The agency has developed an awareness campaign for the platform that equates the simplicity of donating food to a nearby food pantry with the ease of peeling a banana or squeezing juice from a lemon. Deliverables include a paid social campaign, digital displays and banners, as well as digital visuals for eNewsletters and eBlasts. “We knew we needed a partner who could help us not only with strategic media planning and PR outreach but also one who could develop eye-catching creative that's as easy to understand as the platform is to use,” said Feeding America director of digital platform technology Justin Block. “Between their alignment with our mission and their full-service capabilities, Haberman was the natural fit.”
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Trust Relations is named agency of record in North America for ocean and air freight logistics and supply chain company Xeneta. After partnering with Xeneta on a project basis in June 2021 to announce the company closing a $28.5 million Series C round of funding, Trust Relations will now be tasked with developing a comprehensive public relations program, expanding Xeneta’s media relations campaign and thought leadership program. Trust Relations will also manage the company’s customer case study development, engage in a formal analyst relations program and promote its monthly reports on global market movements in the container shipping industry. “In continuing our relationship with Trust Relations, we’re excited for the opportunity to generate greater awareness of our brand in the North American region,” said Xeneta AS chief executive and co-founder Patrik Berglund.
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| Cashel Palace Hotel |
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
