Haberman is working with Feeding America to promote its MealConnect platform, which has rescued over three billion pounds of surplus food, in partnership with more than 10,200 nonprofits. The agency has developed an awareness campaign for the platform that equates the simplicity of donating food to a nearby food pantry with the ease of peeling a banana or squeezing juice from a lemon. Deliverables include a paid social campaign, digital displays and banners, as well as digital visuals for eNewsletters and eBlasts. “We knew we needed a partner who could help us not only with strategic media planning and PR outreach but also one who could develop eye-catching creative that's as easy to understand as the platform is to use,” said Feeding America director of digital platform technology Justin Block. “Between their alignment with our mission and their full-service capabilities, Haberman was the natural fit.”
 |
Trust Relations is named agency of record in North America for ocean and air freight logistics and supply chain company Xeneta. After partnering with Xeneta on a project basis in June 2021 to announce the company closing a $28.5 million Series C round of funding, Trust Relations will now be tasked with developing a comprehensive public relations program, expanding Xeneta’s media relations campaign and thought leadership program. Trust Relations will also manage the company’s customer case study development, engage in a formal analyst relations program and promote its monthly reports on global market movements in the container shipping industry. “In continuing our relationship with Trust Relations, we’re excited for the opportunity to generate greater awareness of our brand in the North American region,” said Xeneta AS chief executive and co-founder Patrik Berglund.
 |
| Cashel Palace Hotel |
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
