Feeding America

Haberman is working with Feeding America to promote its MealConnect platform, which has rescued over three billion pounds of surplus food, in partnership with more than 10,200 nonprofits. The agency has developed an awareness campaign for the platform that equates the simplicity of donating food to a nearby food pantry with the ease of peeling a banana or squeezing juice from a lemon. Deliverables include a paid social campaign, digital displays and banners, as well as digital visuals for eNewsletters and eBlasts. “We knew we needed a partner who could help us not only with strategic media planning and PR outreach but also one who could develop eye-catching creative that's as easy to understand as the platform is to use,” said Feeding America director of digital platform technology Justin Block. “Between their alignment with our mission and their full-service capabilities, Haberman was the natural fit.”

Trust Relations

Trust Relations is named agency of record in North America for ocean and air freight logistics and supply chain company Xeneta. After partnering with Xeneta on a project basis in June 2021 to announce the company closing a $28.5 million Series C round of funding, Trust Relations will now be tasked with developing a comprehensive public relations program, expanding Xeneta’s media relations campaign and thought leadership program. Trust Relations will also manage the company’s customer case study development, engage in a formal analyst relations program and promote its monthly reports on global market movements in the container shipping industry. “In continuing our relationship with Trust Relations, we’re excited for the opportunity to generate greater awareness of our brand in the North American region,” said Xeneta AS chief executive and co-founder Patrik Berglund.

Cashel Palace
Cashel Palace Hotel
REYA Communications is named PR agency of record for the US launch of the Cashel Palace Hotel in Ireland and MET Hotel in Bolivia, both of which are slated to open next year. REYA will be providing public relations and digital marketing services for both clients. The Cashel Palace Hotel, a Relais & Chateaux member, is set in a Palladian manor built in 1732 in the County of Tipperary. A new 76 room-boutique property, MET Hotel, operated by Panorama Hospitality Group, is located in the Calacoto neighborhood of La Paz, Bolivia. It is a partnership between New York-based design firm Los Designers and Bolivian architect Ivan Valdez. REYA is also supporting the North American launch of Go2Africa, a Cape Town, South Africa-based luxury tour operatorm and Four Hundred by Design, a B-to-B platform that connects travel advisors serving high net worth clients with properties and benefits.