Haberman is working with Feeding America to promote its MealConnect platform, which has rescued over three billion pounds of surplus food, in partnership with more than 10,200 nonprofits. The agency has developed an awareness campaign for the platform that equates the simplicity of donating food to a nearby food pantry with the ease of peeling a banana or squeezing juice from a lemon. Deliverables include a paid social campaign, digital displays and banners, as well as digital visuals for eNewsletters and eBlasts. “We knew we needed a partner who could help us not only with strategic media planning and PR outreach but also one who could develop eye-catching creative that's as easy to understand as the platform is to use,” said Feeding America director of digital platform technology Justin Block. “Between their alignment with our mission and their full-service capabilities, Haberman was the natural fit.”
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Trust Relations is named agency of record in North America for ocean and air freight logistics and supply chain company Xeneta. After partnering with Xeneta on a project basis in June 2021 to announce the company closing a $28.5 million Series C round of funding, Trust Relations will now be tasked with developing a comprehensive public relations program, expanding Xeneta’s media relations campaign and thought leadership program. Trust Relations will also manage the company’s customer case study development, engage in a formal analyst relations program and promote its monthly reports on global market movements in the container shipping industry. “In continuing our relationship with Trust Relations, we’re excited for the opportunity to generate greater awareness of our brand in the North American region,” said Xeneta AS chief executive and co-founder Patrik Berglund.
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| Cashel Palace Hotel |
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
