Accounts in Transit: Haberman Supports Feeding America

Haberman is working with Feeding America to promote its MealConnect platform, which has rescued over three billion pounds of surplus food, in partnership with more than 10,200 nonprofits. The agency has developed an awareness campaign for the platform that equates the simplicity of donating food to a nearby food pantry with the ease of peeling a banana or squeezing juice from a lemon. Deliverables include a paid social campaign, digital displays and banners, as well as digital visuals for eNewsletters and eBlasts. “We knew we needed a partner who could help us not only with strategic media planning and PR outreach but also one who could develop eye-catching creative that's as easy to understand as the platform is to use,” said Feeding America director of digital platform technology Justin Block. “Between their alignment with our mission and their full-service capabilities, Haberman was the natural fit.”

Trust Relations is named agency of record in North America for ocean and air freight logistics and supply chain company Xeneta. After partnering with Xeneta on a project basis in June 2021 to announce the company closing a $28.5 million Series C round of funding, Trust Relations will now be tasked with developing a comprehensive public relations program, expanding Xeneta’s media relations campaign and thought leadership program. Trust Relations will also manage the company’s customer case study development, engage in a formal analyst relations program and promote its monthly reports on global market movements in the container shipping industry. “In continuing our relationship with Trust Relations, we’re excited for the opportunity to generate greater awareness of our brand in the North American region,” said Xeneta AS chief executive and co-founder Patrik Berglund.