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Teneo has decided to end its Tipperary Gaelic Athletic Assocation sponsorship with the three-year deal that concludes at the end the year.
That decision follows the June resignation of Irishman and Teneo CEO/co-founder Declan Kelly for behaving inappropriately during a Global Citizen event in May.
Kelly is a close friend of outgoing senior hurling manager Liam Sheedy.
He was front & center at the 2019 GAA Hurling All-Ireland Senior Champion Final at Dublin’s Croke Park when Tipperary topped Kilkenny.
Tipperary chairman Joe Kennedy called Teneo a “great partner” and thanked it for three brilliant years of a “mutually enjoyable and successful tenure.”
Teneo’s sponsorship team is working with Tipperary to find another partner.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
