 |
Teneo has decided to end its Tipperary Gaelic Athletic Assocation sponsorship with the three-year deal that concludes at the end the year.
That decision follows the June resignation of Irishman and Teneo CEO/co-founder Declan Kelly for behaving inappropriately during a Global Citizen event in May.
Kelly is a close friend of outgoing senior hurling manager Liam Sheedy.
He was front & center at the 2019 GAA Hurling All-Ireland Senior Champion Final at Dublin’s Croke Park when Tipperary topped Kilkenny.
Tipperary chairman Joe Kennedy called Teneo a “great partner” and thanked it for three brilliant years of a “mutually enjoyable and successful tenure.”
Teneo’s sponsorship team is working with Tipperary to find another partner.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
