Teneo has decided to end its Tipperary Gaelic Athletic Assocation sponsorship with the three-year deal that concludes at the end the year.

That decision follows the June resignation of Irishman and Teneo CEO/co-founder Declan Kelly for behaving inappropriately during a Global Citizen event in May.

Kelly is a close friend of outgoing senior hurling manager Liam Sheedy.

He was front & center at the 2019 GAA Hurling All-Ireland Senior Champion Final at Dublin’s Croke Park when Tipperary topped Kilkenny.

Tipperary chairman Joe Kennedy called Teneo a “great partner” and thanked it for three brilliant years of a “mutually enjoyable and successful tenure.”

Teneo’s sponsorship team is working with Tipperary to find another partner.