Edelman has appointed Taj Reid its first-ever global chief experience officer to drive creative technology prototyping and innovative design across the network of the No. 1 independent PR firm.
Reid, who held the executive VP & US head of connected experiences title at Edelman, rejoined the firm in June 2019 from consulting firm Slalom in Seattle.
Prior to Slalom, he was principal creative director at Microsoft and helped launch HoloLens, and other digital products like Remix 3D, Paint 3D, Office, Mixed Reality Viewer for Windows.
He did a VP creative director stint at Edelman from 2014 to 2016, handling clients such as Samsung, Unilever, Schick, Heineken, Mars, eBay and the American Heart Association.
Most recently, Reid worked on design projects including Scholastic’s social bookshelf and e-Bay's AR-powered sneaker drop.
In his new post, Reid reports to Tristian Roy, global chair of digital.
“Taj has the unique ability to help our clients navigate their present and architect their future,” Roy told O’Dwyer’s. “He has built a team working across design, technology and experience that not only delivers solutions to clients but helps them answer different types of questions such as: how can experience create trust and how can design drive business growth?”
Roy is excited that Reid will help more clients “leverage design, technology and experience, as well as answer different and even yet-to-be-asked questions.”