Rubenstein Public Relations is named agency of record for Panther Protocol, an interoperable privacy solution company focused on the needs of decentralized finance traders and investors. Panther Protocol plans to leverage Rubenstein Public Relations' media connections and expertise in the blockchain, crypto, privacy and technology industries as it works to expand its consumer base and market share. Panther Protocol co-founder and CEO Oliver Gale said that in addition to the agency’s expertise in those markets, Rubenstein Public Relations was chosen for its ability to deliver “comprehensive branding, messaging strategies and top tier results.”
Darby Communications, an Asheville, NC agency representing outdoor, wellness and mountain lifestyle companies, signs on as PR agency of record for Devil’s Foot Beverage Company, a craft soda maker specializing in farm-to-can beverages. The agency will work to spread awareness of Devil’s Foot’s line of non-alcoholic beverages made with organic and locally sourced ingredients. It will also promote the latest flavor collaboration from Devil’s Foot, Ben’s Friends Sparkling Peach Lemonade, as well as the brand’s distribution expansion to Alabama. “When we met the folks at Darby Communications, we knew they were a perfect match for our brand, combining their experience with their local and national connections,” said Devil’s Food co-founder and president Ben Colvin.
Mannfolk Public Relations adds beauty expert Heather Marianna and her brands Beauty Kitchen and Marianna Naturals to its roster of fashion and beauty clients. Mannfolk PR has designed a nationwide multi-media brand-building campaign for the client that involves outreach to both national and regional press, digital social media collaborations and other activations aimed at generating awareness and interest in the Heather and the products. Marianna first gained recognition for her YouTube channel where she gave easy-to-do beauty solutions using everyday household and kitchen pantry ingredients.