Bobby Zarem
Bobby Zarem

Bobby Zarem, the legendary press agent who represented Hollywood’s top celebrities, died Sept. 26 of complications from lung cancer. He was 84.

He is remembered for his over-the-top exuberance, showmanship, temper, 24/7 work schedule and fierce loyalty to his clients.

After dumping a career on Wall Street, Zarem went on to represent Woody Allen, Cher, Sophia Loren, Jack Nicholson and Sylvester Stallone.

He began at Rogers & Cowan in 1969 and launched Bobby Zarem Inc. in 1974.

In its obituary, The New York Times profiled Zarem as the super flack who made superstars.

Margaret Meade, author of a biography on Allen, wrote that Zarem “was fueled by an inexhaustible tank of hot air.”