Bobby Zarem, the legendary press agent who represented Hollywood’s top celebrities, died Sept. 26 of complications from lung cancer. He was 84.
He is remembered for his over-the-top exuberance, showmanship, temper, 24/7 work schedule and fierce loyalty to his clients.
After dumping a career on Wall Street, Zarem went on to represent Woody Allen, Cher, Sophia Loren, Jack Nicholson and Sylvester Stallone.
He began at Rogers & Cowan in 1969 and launched Bobby Zarem Inc. in 1974.
In its obituary, The New York Times profiled Zarem as the super flack who made superstars.
Margaret Meade, author of a biography on Allen, wrote that Zarem “was fueled by an inexhaustible tank of hot air.”