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| Bobby Zarem |
Bobby Zarem, the legendary press agent who represented Hollywood’s top celebrities, died Sept. 26 of complications from lung cancer. He was 84.
He is remembered for his over-the-top exuberance, showmanship, temper, 24/7 work schedule and fierce loyalty to his clients.
After dumping a career on Wall Street, Zarem went on to represent Woody Allen, Cher, Sophia Loren, Jack Nicholson and Sylvester Stallone.
He began at Rogers & Cowan in 1969 and launched Bobby Zarem Inc. in 1974.
In its obituary, The New York Times profiled Zarem as the super flack who made superstars.
Margaret Meade, author of a biography on Allen, wrote that Zarem “was fueled by an inexhaustible tank of hot air.”
Peter Costiglio, a top corporate communications executive for more than 40 years, died March 17 after a long-battle with Progressive Supranuclear Palsy. He was 76.
Howard Geltzer, who launched New York-based Geltzer & Co., which he ran with his wife, Sheila, died Jan. 7 from a cancer-related illness. He was 88.
Joe Boyd, co-founder and CEO of MCS Healthcare Public Relations, died on December 24 at age 71.
Barbara Hunter, public relations pioneer and founder of New York-based agency HUNTER, passed away on December 18 at age 97.
Bob Marston, who built Robert Marston And Associates and Marston Strategic Communications, died July 14 of respiratory failure. He was 86.
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Sep. 27, 2021, by Bill Huey
A great loss of a legendary publicist. RIP, Bobby Z.