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| Bobby Zarem |
Bobby Zarem, the legendary press agent who represented Hollywood’s top celebrities, died Sept. 26 of complications from lung cancer. He was 84.
He is remembered for his over-the-top exuberance, showmanship, temper, 24/7 work schedule and fierce loyalty to his clients.
After dumping a career on Wall Street, Zarem went on to represent Woody Allen, Cher, Sophia Loren, Jack Nicholson and Sylvester Stallone.
He began at Rogers & Cowan in 1969 and launched Bobby Zarem Inc. in 1974.
In its obituary, The New York Times profiled Zarem as the super flack who made superstars.
Margaret Meade, author of a biography on Allen, wrote that Zarem “was fueled by an inexhaustible tank of hot air.”


He practiced PR for 70 years. We were friends for 30. Here's the wizard I knew.
Andy Stanton, who was director of finance at Stanton PR, died Nov. 12 in New York. He was 39.
Kassie Canter, a media and entertainment PR veteran, died October 24 in New York. She was 67.
Leo Pearlstein, the “king of culinary PR,” died on Sept. 10 in Los Angeles at the age of 104.
Tim Metz, who joined Hill & Knowlton in 1989 after a 23-year career at the Wall Street Journal died Aug. 15. He was 86.



