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FleishmanHillard, which promoted the United Arab Emirates' "Hope Probe" mission to Mars in July, is now pitching the oil-rich state as a good place to do business.
The UAE, which celebrated its 50th anniversary, announced 50 initiatives designed to attract $150B in foreign investment over the new decade as it competes with Saudi Arabia to become the economic engine of the Arab World.
It also is eager to rebound from a 6.1 percent economic contraction suffered during COVID-19-impacted 2020.
The Omnicom unit has a three-month pact for corporate positioning and brand management government media office of the UAE Ministry of Cabinet Affairs and the Future.
That work began Sept. 1.
FH's US arm provides media relations and stakeholder engagement regarding investment and business activity, targeting audiences here. It also backstops the work of FH's London office.
The PR team includes senior VPs Jessica Dillman, Michael Schmidt and Amy Rand; VP Colin Hart; and senior account executives Shelby Powers and Amanda Jada.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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