The Michigan Economic Development Corp. has selected Finn Partners after a competitive pitch to promote The Wolverine State as a world-class business location and a great place to visit.
Weber Shandwick had the MEDC for about a dozen years, but the business shifted to Interpublic sister firm Current Global about a year ago.
Finn Partners will generate awareness of Michigan's growing economy and the full range of services offered by the MEDC to support new businesses and communities.
The independent firm also will increase Michigan's visibility as both a regional and national four-season travel destination.
Andy Schueneman, senior partner in Finn's Detroit office, will manage the multi-year MEDC account that covers media relations, events/partnerships, thought leadership and social media duties.
Peter Finn looks forward to helping MEDC shine the spotlight on Michigan's "thriving business opportunities."
Since Finn Partners has a strong presence in the state, he called the MEDC relationship "a dream partnership."
Finn Partners ranks No. 4 in O'Dwyer's rankings of independent firms with 2020 fees of $108.9M.