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The Rockefeller Foundation has hired SKDKnickerbocker for a communications campaign to educate the public about the impact of the expanded Child Tax Credit that was part of president Joe Biden’s American Rescue Plan.
The plan boosted the credit to from $2K to $3K for children over the age of six and from $2K to $3,600 for children under six. Working families with incomes up to $150K for a couple received the full credit.
The expanded credit applies for 2021.
House Democrats propose extending the child tax credit until 2025 under the party’s $3.5B tax and spending package.
SKDK is receiving a $140K grant from the Rockefeller Foundation to fund the campaign.
That funding, which falls under the Foundation’s commitment to equity & economic opportunity, covers the period from June 1 though the end of the year.
Mark Penn’s Stagwell owns SKDK.
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
