Red Lorry Yellow Lorry lands North America PR duties for Celo Foundation, an open-source blockchain ecosystem focused on making decentralized financial systems and tools accessible to anyone with a smartphone. The agency will lead media and influencer relations for Celo’s environmental, social and governance initiatives as well as the company’s builder community while also supporting marketing and organic social media efforts. “The lorries understand many of the nuances of crypto and have a strong history of landing impactful client coverage and developing compelling digital media stories,” said Celo partner, marketing and communications Crystal Braswell. The lorries’ blockchain client portfolio also includes BlockApps and Polymath.
Xhibition is selected as agency of record for VIP Traveler, a digital travel company that pairs AI-driven recommendations with expert service. The agency will oversee the launch of several new features for the platform, including Travel Finds, a personalization technology that helps tailor trips to a customer’s interests and travel predispositions. VIP Traveler founders Joshua Borenstein and Mark Hoenig started beta testing the feature in January. “We cannot wait to help manifest wide-scale exposure for what we feel will be a benchmark model of the 21st-century travel agency,” said Xhibition principal and co-founder Ross Belfer.
Strategic Heights Media is named public relations agency of record for Aaliyah Williams, a Peabody Award-nominated producer and founder of television and film production company Just A Rebel, which focuses on contemporary stories that center and celebrate black women. The agency will manage overall publicity efforts and media strategy for Williams and Just A Rebel. The production company’s first-look deal with CBS Television Studios has been renewed for a second year with several projects in development. SHM has provided media strategy to such brands as BET Networks, WE tv, IFC, TV One, ASCAP, ASPIRE, REVOLT, smartwater, ESSENCE and 20th Century Fox.