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Red Lorry Yellow Lorry lands North America PR duties for Celo Foundation, an open-source blockchain ecosystem focused on making decentralized financial systems and tools accessible to anyone with a smartphone. The agency will lead media and influencer relations for Celo’s environmental, social and governance initiatives as well as the company’s builder community while also supporting marketing and organic social media efforts. “The lorries understand many of the nuances of crypto and have a strong history of landing impactful client coverage and developing compelling digital media stories,” said Celo partner, marketing and communications Crystal Braswell. The lorries’ blockchain client portfolio also includes BlockApps and Polymath.
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Xhibition is selected as agency of record for VIP Traveler, a digital travel company that pairs AI-driven recommendations with expert service. The agency will oversee the launch of several new features for the platform, including Travel Finds, a personalization technology that helps tailor trips to a customer’s interests and travel predispositions. VIP Traveler founders Joshua Borenstein and Mark Hoenig started beta testing the feature in January. “We cannot wait to help manifest wide-scale exposure for what we feel will be a benchmark model of the 21st-century travel agency,” said Xhibition principal and co-founder Ross Belfer.
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Strategic Heights Media is named public relations agency of record for Aaliyah Williams, a Peabody Award-nominated producer and founder of television and film production company Just A Rebel, which focuses on contemporary stories that center and celebrate black women. The agency will manage overall publicity efforts and media strategy for Williams and Just A Rebel. The production company’s first-look deal with CBS Television Studios has been renewed for a second year with several projects in development. SHM has provided media strategy to such brands as BET Networks, WE tv, IFC, TV One, ASCAP, ASPIRE, REVOLT, smartwater, ESSENCE and 20th Century Fox.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
