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Red Lorry Yellow Lorry lands North America PR duties for Celo Foundation, an open-source blockchain ecosystem focused on making decentralized financial systems and tools accessible to anyone with a smartphone. The agency will lead media and influencer relations for Celo’s environmental, social and governance initiatives as well as the company’s builder community while also supporting marketing and organic social media efforts. “The lorries understand many of the nuances of crypto and have a strong history of landing impactful client coverage and developing compelling digital media stories,” said Celo partner, marketing and communications Crystal Braswell. The lorries’ blockchain client portfolio also includes BlockApps and Polymath.
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Xhibition is selected as agency of record for VIP Traveler, a digital travel company that pairs AI-driven recommendations with expert service. The agency will oversee the launch of several new features for the platform, including Travel Finds, a personalization technology that helps tailor trips to a customer’s interests and travel predispositions. VIP Traveler founders Joshua Borenstein and Mark Hoenig started beta testing the feature in January. “We cannot wait to help manifest wide-scale exposure for what we feel will be a benchmark model of the 21st-century travel agency,” said Xhibition principal and co-founder Ross Belfer.
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Strategic Heights Media is named public relations agency of record for Aaliyah Williams, a Peabody Award-nominated producer and founder of television and film production company Just A Rebel, which focuses on contemporary stories that center and celebrate black women. The agency will manage overall publicity efforts and media strategy for Williams and Just A Rebel. The production company’s first-look deal with CBS Television Studios has been renewed for a second year with several projects in development. SHM has provided media strategy to such brands as BET Networks, WE tv, IFC, TV One, ASCAP, ASPIRE, REVOLT, smartwater, ESSENCE and 20th Century Fox.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
