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Red Lorry Yellow Lorry lands North America PR duties for Celo Foundation, an open-source blockchain ecosystem focused on making decentralized financial systems and tools accessible to anyone with a smartphone. The agency will lead media and influencer relations for Celo’s environmental, social and governance initiatives as well as the company’s builder community while also supporting marketing and organic social media efforts. “The lorries understand many of the nuances of crypto and have a strong history of landing impactful client coverage and developing compelling digital media stories,” said Celo partner, marketing and communications Crystal Braswell. The lorries’ blockchain client portfolio also includes BlockApps and Polymath.
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Xhibition is selected as agency of record for VIP Traveler, a digital travel company that pairs AI-driven recommendations with expert service. The agency will oversee the launch of several new features for the platform, including Travel Finds, a personalization technology that helps tailor trips to a customer’s interests and travel predispositions. VIP Traveler founders Joshua Borenstein and Mark Hoenig started beta testing the feature in January. “We cannot wait to help manifest wide-scale exposure for what we feel will be a benchmark model of the 21st-century travel agency,” said Xhibition principal and co-founder Ross Belfer.
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Strategic Heights Media is named public relations agency of record for Aaliyah Williams, a Peabody Award-nominated producer and founder of television and film production company Just A Rebel, which focuses on contemporary stories that center and celebrate black women. The agency will manage overall publicity efforts and media strategy for Williams and Just A Rebel. The production company’s first-look deal with CBS Television Studios has been renewed for a second year with several projects in development. SHM has provided media strategy to such brands as BET Networks, WE tv, IFC, TV One, ASCAP, ASPIRE, REVOLT, smartwater, ESSENCE and 20th Century Fox.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
