ESPN hires Cecile Cross-Plummer as VP, corporate communications. Cross-Plummer comes to ESPN from HBO, where she most recently served as VP, media relations, a role that was expanded two years ago to include oversight of HBO Sports communication efforts. At ESPN, she will lead the communications department’s efforts promoting the sports and pop culture website The Undefeated. She will also work to enhance outreach to multicultural audiences as part of ESPN’s audience expansion initiative. “Cecile’s talent, relationships, perspective and experience managing an iconic brand in the press instantly makes an already strong team that much better,” said Chris LaPlaca, ESPN senior vice president, corporate communications.
Caleres footwear company names Suzy Cirulis senior VP customer marketing. Cirulis was most recently chief marketing officer at Crate and Barrel. Previously, she worked in customer relationship marketing with Gap Inc. and its Old Navy, Banana Republic and Gap Outlet brands. In her new position, Cirulis will lead customer marketing efforts across the entire Caleres portfolio, including customer relationship marketing, insights and analytics. “Suzy will be instrumental in creating deeper connections with our current customers and building brand connections with new ones,” said Caleres chief marketing officer Jennifer Olsen.
|Abdul Wahid Ovaice|
Huge, IPG’s global experience agency hires Abdul Wahid Ovaice as global executive creative director for its Google account. Ovaice comes to the agency from health technology company Oura, where he served as executive creative director, overseeing all brand creative from digital, brand systems, packaging, and advertising, to in-app brand experiences. Before that, he was executive creative director at Facebook. At Huge, Ovaice will be responsible for overseeing all creative design and execution across the Google account, which spans across 10 of the agency’s 13 offices. “Abdul is a strategic craftsman with impeccable taste, who has worked side-by-side with the who’s who of Silicon Valley to build brands from fragile idea to household name,” said Huge chief design officer, North America David Clarke.