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| Steve DeLuca |
Steve DeLuca, a travel veteran who served as president of KWT Global’s HL Group unit, has joined Finn Partners as senior partner, business development & marketing.
In that newly created position, DeLuca will work to expand the firms’ reputation and client base in the travel & consumer lifestyle categories.
At HL, DeLuca worked with Four Seasons Hotels & Resorts, NetJets and HotelTonight.
He also did a ten-year stint as senior VP & publisher of Departures, the upscale magazine for American Express’ platinum card and centurion members.
At Departures, DeLuca partnered with luxury travel suppliers such as Silversea Cruises, Peninsula Hotels, Taj Hotels and Resorts.
Earlier, he held posts at Travel & Leisure and Conde Nast Traveler, working with destination marketing organizations such as India Ministry of Tourism and Las Vegas Convention & Visitors Bureau.
DeLuca reports to Debbie Flynn, Finn’s global travel practice leader, and Kyle Farnham, who heads the global consumer group.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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