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5W Public Relations is named agency of record for H&H Bagels, a New York brand founded in 1972. As H&H’s first agency of record, 5WPR will lead strategic media relations in the consumer and franchise space for the company. 5W will build upon H&H Bagels’ legacy in New York, highlighting their significance in the industry to tell the brand’s story while supporting company announcements, including regional and nationwide expansion. “We are excited to celebrate our 50-year anniversary in 2022 and expect this partnership to kickstart our next 50 years as a truly great, iconic New York City brand,” said H&H Bagels CEO Jay Rushin.
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Altus Marketing, a Moore company, is selected as direct mail marketing agency of record for Thompson Child & Family Focus. Altus Marketing will work together with Thompson to steer their direct response fundraising program and maximize donor growth through strategic insights with creative innovation backed by data and analytics. Founded in 1886 as an orphanage, Thompson has since grown into a nonprofit organization operating across North Carolina, providing evidence-based early childhood, family stability and mental health services for children and families in need. “With the support of Altus Marketing, we look forward to building a sophisticated approach to sharing our mission with like-minded donors to fund our efforts to care for and protect children and families in need,” said Thompson president Will Jones.
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Imagine PR has been appointed as the North American public relations representative for The Singular Hotels, a portfolio of two luxury properties in Santiago and Patagonia, Chile. The agency will provide integrated public relations, digital marketing and brand partnerships, among other services. Specific areas include strategic communications counsel, travel recovery services, media relations, event planning and execution, social media content and strategy, and influencer connections. The company will also lead media familiarization trips and tours.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
