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5W Public Relations is named agency of record for H&H Bagels, a New York brand founded in 1972. As H&H’s first agency of record, 5WPR will lead strategic media relations in the consumer and franchise space for the company. 5W will build upon H&H Bagels’ legacy in New York, highlighting their significance in the industry to tell the brand’s story while supporting company announcements, including regional and nationwide expansion. “We are excited to celebrate our 50-year anniversary in 2022 and expect this partnership to kickstart our next 50 years as a truly great, iconic New York City brand,” said H&H Bagels CEO Jay Rushin.
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Altus Marketing, a Moore company, is selected as direct mail marketing agency of record for Thompson Child & Family Focus. Altus Marketing will work together with Thompson to steer their direct response fundraising program and maximize donor growth through strategic insights with creative innovation backed by data and analytics. Founded in 1886 as an orphanage, Thompson has since grown into a nonprofit organization operating across North Carolina, providing evidence-based early childhood, family stability and mental health services for children and families in need. “With the support of Altus Marketing, we look forward to building a sophisticated approach to sharing our mission with like-minded donors to fund our efforts to care for and protect children and families in need,” said Thompson president Will Jones.
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Imagine PR has been appointed as the North American public relations representative for The Singular Hotels, a portfolio of two luxury properties in Santiago and Patagonia, Chile. The agency will provide integrated public relations, digital marketing and brand partnerships, among other services. Specific areas include strategic communications counsel, travel recovery services, media relations, event planning and execution, social media content and strategy, and influencer connections. The company will also lead media familiarization trips and tours.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
