 |
5W Public Relations is named agency of record for H&H Bagels, a New York brand founded in 1972. As H&H’s first agency of record, 5WPR will lead strategic media relations in the consumer and franchise space for the company. 5W will build upon H&H Bagels’ legacy in New York, highlighting their significance in the industry to tell the brand’s story while supporting company announcements, including regional and nationwide expansion. “We are excited to celebrate our 50-year anniversary in 2022 and expect this partnership to kickstart our next 50 years as a truly great, iconic New York City brand,” said H&H Bagels CEO Jay Rushin.
 |
Altus Marketing, a Moore company, is selected as direct mail marketing agency of record for Thompson Child & Family Focus. Altus Marketing will work together with Thompson to steer their direct response fundraising program and maximize donor growth through strategic insights with creative innovation backed by data and analytics. Founded in 1886 as an orphanage, Thompson has since grown into a nonprofit organization operating across North Carolina, providing evidence-based early childhood, family stability and mental health services for children and families in need. “With the support of Altus Marketing, we look forward to building a sophisticated approach to sharing our mission with like-minded donors to fund our efforts to care for and protect children and families in need,” said Thompson president Will Jones.
 |
Imagine PR has been appointed as the North American public relations representative for The Singular Hotels, a portfolio of two luxury properties in Santiago and Patagonia, Chile. The agency will provide integrated public relations, digital marketing and brand partnerships, among other services. Specific areas include strategic communications counsel, travel recovery services, media relations, event planning and execution, social media content and strategy, and influencer connections. The company will also lead media familiarization trips and tours.
Mazarine, a global creative group that specializes in fashion, luxury, art and culture, acquires public relations and digital agency Bacchus... Arketi Group, a digital marketing and public relations agency for business-to-business technology companies, adds digital marketing agency Sperling to its platform.... Givsly, a values-based marketing company, launches an AI-powered audience discovery and activation tool meant to help marketers identify and reach high-potential audiences. 
TEAM LEWIS launches Catalyst, a multi-million-dollar fund and service designed to support marketing and communications agencies under financial pressure... Jasper, a marketing agents platform, unveils its end-to-end GEO Agent... H/Advisors launches an office in Warsaw, marking its entry into the Polish market.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
