5W Public Relations is named agency of record for H&H Bagels, a New York brand founded in 1972. As H&H’s first agency of record, 5WPR will lead strategic media relations in the consumer and franchise space for the company. 5W will build upon H&H Bagels’ legacy in New York, highlighting their significance in the industry to tell the brand’s story while supporting company announcements, including regional and nationwide expansion. “We are excited to celebrate our 50-year anniversary in 2022 and expect this partnership to kickstart our next 50 years as a truly great, iconic New York City brand,” said H&H Bagels CEO Jay Rushin.
Altus Marketing, a Moore company, is selected as direct mail marketing agency of record for Thompson Child & Family Focus. Altus Marketing will work together with Thompson to steer their direct response fundraising program and maximize donor growth through strategic insights with creative innovation backed by data and analytics. Founded in 1886 as an orphanage, Thompson has since grown into a nonprofit organization operating across North Carolina, providing evidence-based early childhood, family stability and mental health services for children and families in need. “With the support of Altus Marketing, we look forward to building a sophisticated approach to sharing our mission with like-minded donors to fund our efforts to care for and protect children and families in need,” said Thompson president Will Jones.
Imagine PR has been appointed as the North American public relations representative for The Singular Hotels, a portfolio of two luxury properties in Santiago and Patagonia, Chile. The agency will provide integrated public relations, digital marketing and brand partnerships, among other services. Specific areas include strategic communications counsel, travel recovery services, media relations, event planning and execution, social media content and strategy, and influencer connections. The company will also lead media familiarization trips and tours.