Italy’s mission to the United Nations has hired Project Associates for a campaign to leverage its events and content on digital platforms to increase its social media following as well as raise awareness and promote the image of Italy at the UN and to a global audience.

Project Assocs. will concentrate on growing the following, reach and engagement rates of the official social media accounts of the Mission with a particular focus on the Twitter channel, @ItalyUN_NY, which has 22.6K followers.

Under the eight-month contract that began Sept. 7, Project Assocs is to audit the Mission’s existing social media standing, draw up a strategic framework for a digital promotion strategy in conjunction with the Mission’s press office, develop a content creation schedule, execute outreach, and monitor daily social media activity.

Italy’s UN ambassador Maurizio Massari inked the contract with Project Assocs.