Mississippi wants a PR firm to partner with its health department to promote its efforts to end the HIV/AIDS epidemic in The Magnolia State.

The firm will spotlight the “Put Your Foot Down Mississippi” campaign designed to destigmatize HIV/AIDS, stop its spread and increase awareness.

It will “inspire all Mississippians to create a stronger and healthier future by increasing public understanding of rapid HIV testing and how to access needed services,” according to the RFP.

The State wants to complement traditional media outreach with an aggressive social media thrust, as well as podcasts, videos, apps and e-cards to empower people to make smarter health decisions in their lives.

The communications partner will reinforce and personalize messages targeted to LGBTQ people, college/middle school students, parents, seniors, minority/ethnic populations and faith-based groups.

Responses are due Oct. 26. They may be sent to: Toni Johnson, Mississippi Dept. of Mental Health, 239 North Lamar St., Jackson, MS 39201, or emailed to [email protected].

Read the RFP (PDF).