Ogilvy has strengthened its longtime relationship with the Federal Emergency Management Agency as the WPP unit picks up $250M in fresh funding for the Resilience Action Partners communications push via a joint venture Michael Baker International.
The goal of FEMA’s community engagement and risk communication program is to support efforts to change the way communities understand and think about disaster risks and encourage them to take actions to bolster their resilience to natural disasters.
The WPP unit’s CERC team includes staffers in 20 cities involved in PR, advertising, healthcare, growth & innovation and behavioral science.
Housed in Washington, the effort is by Lisa Miller, senior VP & CERC program director; and Meg Bartow, executive VP for resilience & social impact and CERC executive sponsor.
The Resilience Action Partners program launched in 2015.