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Peaks Strategies is named agency of record for Ready Capital, a multi-strategy real estate finance company. Peaks Strategies is providing content strategy, media and social media execution, and thought leadership strategies to the company. Ready Capital has provided over $3 billion in capital nationwide, lending up to $45 million on multifamily and commercial real estate, delivering value-add bridge loans and fixed-rate financings for stabilized assets. Peaks has also recently added investment manager Carbon Infrastructure Partners, venture capital fund-of-funds BlockChain CoInvestors and global network WomenExec on Board to its client roster.
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Lou Hammond Group adds Jukes Cordialities, Cabarrus County Convention and Visitors Bureau, The Carlton Tower Jumeirah and SquareMouth to its client roster. LHG will be providing public relations/corporate communications, strategic planning, branding and digital marketing for all four clients. Jukes Cordialities, launched in 2019 in the U.K. by wine writer and taster Matthew Jukes and his co-founder Jack Hollihan, is a line of non-alcoholic beverages, beverages for discerning adults, with The Cabarrus County Convention and Visitors Bureau, promotes the North Carolina county, which is 20 minutes north of Uptown Charlotte. The Carlton Tower Jumeirah, owned and operated by global luxury hospitality company Jumeriah Group, is in London's Knightsbridge neighborhood. SquareMouth is a travel insurance comparison site.
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Colangelo & Partners is selected as agency of record for Italian winery Donnachiara. The agency will be tasked with developing and executing a comprehensive communications strategy intended to grow and leverage Donnachiara's brand awareness in the US market. Targeted to key media, trade and consumers, the partnership will include strategic media relations and events. Donnachiara, led by an almost all-female management team, produces Irpinia's DOCG wines, i.e. Fiano di Avellino, Taurasi and Greco di Tufo, as well as the traditional Aglianico and Falanghina wines. "We are thrilled to announce our partnership with Colangelo & Partners to strengthen our presence in the United States," said Donnachiaro CEO Ilaria Petitto. "The US is a growing and important market for Irpinia wines and we are ready to continue our commitment to communications and expanding distribution."
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DRIVEN360 is named global agency of record for Lucas Oil Products, which produces and distributes high-performance automotive additives and lubricants. The agency will manage PR for Lucas Oil's brand and corporate communications, as well as providing strategic marketing counsel for its portfolio of products and branded properties, including its MAVTV Motorsports Network. "We chose DRIVEN360 for their proven history in pushing the envelope for their clients and integrated approach to bringing brands to the next step with bold concepts and unrivaled storytelling capability across current and emerging platforms," said Lucas Oil Products president Morgan Lucas.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
