Peaks Strategies is named agency of record for Ready Capital, a multi-strategy real estate finance company. Peaks Strategies is providing content strategy, media and social media execution, and thought leadership strategies to the company. Ready Capital has provided over $3 billion in capital nationwide, lending up to $45 million on multifamily and commercial real estate, delivering value-add bridge loans and fixed-rate financings for stabilized assets. Peaks has also recently added investment manager Carbon Infrastructure Partners, venture capital fund-of-funds BlockChain CoInvestors and global network WomenExec on Board to its client roster.
Lou Hammond Group adds Jukes Cordialities, Cabarrus County Convention and Visitors Bureau, The Carlton Tower Jumeirah and SquareMouth to its client roster. LHG will be providing public relations/corporate communications, strategic planning, branding and digital marketing for all four clients. Jukes Cordialities, launched in 2019 in the U.K. by wine writer and taster Matthew Jukes and his co-founder Jack Hollihan, is a line of non-alcoholic beverages, beverages for discerning adults, with The Cabarrus County Convention and Visitors Bureau, promotes the North Carolina county, which is 20 minutes north of Uptown Charlotte. The Carlton Tower Jumeirah, owned and operated by global luxury hospitality company Jumeriah Group, is in London's Knightsbridge neighborhood. SquareMouth is a travel insurance comparison site.
Colangelo & Partners is selected as agency of record for Italian winery Donnachiara. The agency will be tasked with developing and executing a comprehensive communications strategy intended to grow and leverage Donnachiara's brand awareness in the US market. Targeted to key media, trade and consumers, the partnership will include strategic media relations and events. Donnachiara, led by an almost all-female management team, produces Irpinia's DOCG wines, i.e. Fiano di Avellino, Taurasi and Greco di Tufo, as well as the traditional Aglianico and Falanghina wines. "We are thrilled to announce our partnership with Colangelo & Partners to strengthen our presence in the United States," said Donnachiaro CEO Ilaria Petitto. "The US is a growing and important market for Irpinia wines and we are ready to continue our commitment to communications and expanding distribution."
DRIVEN360 is named global agency of record for Lucas Oil Products, which produces and distributes high-performance automotive additives and lubricants. The agency will manage PR for Lucas Oil's brand and corporate communications, as well as providing strategic marketing counsel for its portfolio of products and branded properties, including its MAVTV Motorsports Network. "We chose DRIVEN360 for their proven history in pushing the envelope for their clients and integrated approach to bringing brands to the next step with bold concepts and unrivaled storytelling capability across current and emerging platforms," said Lucas Oil Products president Morgan Lucas.