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Edelman is promoting Saudi Arabia’s Neom Co., which is developing a $500B mega-city in the northwestern part of the kingdom.
The No. 1 independent PR firm is providing media relations, strategic counsel, stakeholder identification & engagement, content development and media monitoring services.
It has a budget of $1.3M for a six-month effort that kicked off on Sept. 28.
Neom is the centerpiece of crown prince Mohammed bin Salman’s push to diversify Saudi Arabia’s economy.
Jere Sullivan, Edelman’s vice chairman for global public affairs, heads the Neom push that is supported by DC staffers Jack O’Shea, Debora Comenalli Murray and Tyler Lehner.
Chartwell Strategy Group is providing government relations and strategic communications services to Colombia to strengthen its relations with the US.
London Global Strategies is providing government relations and PR counsel to the economic development arm of the Mexican state of San Luis Potosí.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
