Edelman is promoting Saudi Arabia’s Neom Co., which is developing a $500B mega-city in the northwestern part of the kingdom.

The No. 1 independent PR firm is providing media relations, strategic counsel, stakeholder identification & engagement, content development and media monitoring services.

It has a budget of $1.3M for a six-month effort that kicked off on Sept. 28.

Neom is the centerpiece of crown prince Mohammed bin Salman’s push to diversify Saudi Arabia’s economy.

Jere Sullivan, Edelman’s vice chairman for global public affairs, heads the Neom push that is supported by DC staffers Jack O’Shea, Debora Comenalli Murray and Tyler Lehner.