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Edelman is promoting Saudi Arabia’s Neom Co., which is developing a $500B mega-city in the northwestern part of the kingdom.
The No. 1 independent PR firm is providing media relations, strategic counsel, stakeholder identification & engagement, content development and media monitoring services.
It has a budget of $1.3M for a six-month effort that kicked off on Sept. 28.
Neom is the centerpiece of crown prince Mohammed bin Salman’s push to diversify Saudi Arabia’s economy.
Jere Sullivan, Edelman’s vice chairman for global public affairs, heads the Neom push that is supported by DC staffers Jack O’Shea, Debora Comenalli Murray and Tyler Lehner.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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