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Edelman is promoting Saudi Arabia’s Neom Co., which is developing a $500B mega-city in the northwestern part of the kingdom.
The No. 1 independent PR firm is providing media relations, strategic counsel, stakeholder identification & engagement, content development and media monitoring services.
It has a budget of $1.3M for a six-month effort that kicked off on Sept. 28.
Neom is the centerpiece of crown prince Mohammed bin Salman’s push to diversify Saudi Arabia’s economy.
Jere Sullivan, Edelman’s vice chairman for global public affairs, heads the Neom push that is supported by DC staffers Jack O’Shea, Debora Comenalli Murray and Tyler Lehner.
Gabriel Attal, who heads France’s Renaissance Partie, is relying on Gabriel Laurent Eshaghian, a Woodland Hills, CA-based real estate, aviation and investment executive, to boost his profile in the US ahead of France’s April 2027 elections.
TSG Advocates has inked a $240K one-year pact to provide PA and government relations services to the Brazilian Trade and Investment Promotion Agency.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
