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Powerhouse Communications is chosen to lead U.S. media relations efforts for the Females in Food Community, an organization committed to advancing women in the food and beverage industry. A female-led agency, Powerhouse Communications will showcase FIF’s 360-approach and impactful tools that make it the most effective resource for women seeking leadership roles with companies that prioritize the needs of females and working mothers. “From my earliest conversations with Powerhouse, it was evident the team really understood our mission,” said Angela Dodd, founder of the Females in Food Community. “Powerhouse’s creative approach to PR and storytelling, coupled with their extensive knowledge of foodservice and food-adjacent industries, such as consumer packaged goods, make me certain they’re the best agency partner to grow with Females in Food.”
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Evins Communications is working with Innovative Spa Management as public relations agency of record for an upcoming brand expansion of the company’s Privai skincare line. Evins will implement a robust marketing communications strategy encompassing media relations, social media strategy, influencer engagement, strategic partnerships and brand communications positioning to elevate and differentiate the brand and businesses’ distinct approach to delivering wellness experiences. “A comprehensive marketing communications program will help continue our mission to provide accessible luxury spa-wellness solutions that speak to our core essence of mindful living,” said ISM SPA co-founder Christina Stratton.
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Eleven Six PR signs on to handle the openings of Hyatt Centric Buckhead Atlanta and Hyatt Centric Charlotte SouthPark. The agency’s work for the properties will include media relations, press trip planning and execution, social media management, including influencer marketing, creative ideation and relevant partnerships. Eleven Six has also been hired to raise awareness for NYC-based event planning company Events by Jessie and to introduce Stay One Degree, which connects travelers directly with the owners of luxury vacation homes, to the U.S. market. The accounts are supported by Eleven Six PR’s New York and Dallas teams.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
