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Powerhouse Communications is chosen to lead U.S. media relations efforts for the Females in Food Community, an organization committed to advancing women in the food and beverage industry. A female-led agency, Powerhouse Communications will showcase FIF’s 360-approach and impactful tools that make it the most effective resource for women seeking leadership roles with companies that prioritize the needs of females and working mothers. “From my earliest conversations with Powerhouse, it was evident the team really understood our mission,” said Angela Dodd, founder of the Females in Food Community. “Powerhouse’s creative approach to PR and storytelling, coupled with their extensive knowledge of foodservice and food-adjacent industries, such as consumer packaged goods, make me certain they’re the best agency partner to grow with Females in Food.”
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Evins Communications is working with Innovative Spa Management as public relations agency of record for an upcoming brand expansion of the company’s Privai skincare line. Evins will implement a robust marketing communications strategy encompassing media relations, social media strategy, influencer engagement, strategic partnerships and brand communications positioning to elevate and differentiate the brand and businesses’ distinct approach to delivering wellness experiences. “A comprehensive marketing communications program will help continue our mission to provide accessible luxury spa-wellness solutions that speak to our core essence of mindful living,” said ISM SPA co-founder Christina Stratton.
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Eleven Six PR signs on to handle the openings of Hyatt Centric Buckhead Atlanta and Hyatt Centric Charlotte SouthPark. The agency’s work for the properties will include media relations, press trip planning and execution, social media management, including influencer marketing, creative ideation and relevant partnerships. Eleven Six has also been hired to raise awareness for NYC-based event planning company Events by Jessie and to introduce Stay One Degree, which connects travelers directly with the owners of luxury vacation homes, to the U.S. market. The accounts are supported by Eleven Six PR’s New York and Dallas teams.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
