Powerhouse Communications is chosen to lead U.S. media relations efforts for the Females in Food Community, an organization committed to advancing women in the food and beverage industry. A female-led agency, Powerhouse Communications will showcase FIF’s 360-approach and impactful tools that make it the most effective resource for women seeking leadership roles with companies that prioritize the needs of females and working mothers. “From my earliest conversations with Powerhouse, it was evident the team really understood our mission,” said Angela Dodd, founder of the Females in Food Community. “Powerhouse’s creative approach to PR and storytelling, coupled with their extensive knowledge of foodservice and food-adjacent industries, such as consumer packaged goods, make me certain they’re the best agency partner to grow with Females in Food.”
Evins Communications is working with Innovative Spa Management as public relations agency of record for an upcoming brand expansion of the company’s Privai skincare line. Evins will implement a robust marketing communications strategy encompassing media relations, social media strategy, influencer engagement, strategic partnerships and brand communications positioning to elevate and differentiate the brand and businesses’ distinct approach to delivering wellness experiences. “A comprehensive marketing communications program will help continue our mission to provide accessible luxury spa-wellness solutions that speak to our core essence of mindful living,” said ISM SPA co-founder Christina Stratton.
Eleven Six PR signs on to handle the openings of Hyatt Centric Buckhead Atlanta and Hyatt Centric Charlotte SouthPark. The agency’s work for the properties will include media relations, press trip planning and execution, social media management, including influencer marketing, creative ideation and relevant partnerships. Eleven Six has also been hired to raise awareness for NYC-based event planning company Events by Jessie and to introduce Stay One Degree, which connects travelers directly with the owners of luxury vacation homes, to the U.S. market. The accounts are supported by Eleven Six PR’s New York and Dallas teams.