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Powerhouse Communications is chosen to lead U.S. media relations efforts for the Females in Food Community, an organization committed to advancing women in the food and beverage industry. A female-led agency, Powerhouse Communications will showcase FIF’s 360-approach and impactful tools that make it the most effective resource for women seeking leadership roles with companies that prioritize the needs of females and working mothers. “From my earliest conversations with Powerhouse, it was evident the team really understood our mission,” said Angela Dodd, founder of the Females in Food Community. “Powerhouse’s creative approach to PR and storytelling, coupled with their extensive knowledge of foodservice and food-adjacent industries, such as consumer packaged goods, make me certain they’re the best agency partner to grow with Females in Food.”
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Evins Communications is working with Innovative Spa Management as public relations agency of record for an upcoming brand expansion of the company’s Privai skincare line. Evins will implement a robust marketing communications strategy encompassing media relations, social media strategy, influencer engagement, strategic partnerships and brand communications positioning to elevate and differentiate the brand and businesses’ distinct approach to delivering wellness experiences. “A comprehensive marketing communications program will help continue our mission to provide accessible luxury spa-wellness solutions that speak to our core essence of mindful living,” said ISM SPA co-founder Christina Stratton.
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Eleven Six PR signs on to handle the openings of Hyatt Centric Buckhead Atlanta and Hyatt Centric Charlotte SouthPark. The agency’s work for the properties will include media relations, press trip planning and execution, social media management, including influencer marketing, creative ideation and relevant partnerships. Eleven Six has also been hired to raise awareness for NYC-based event planning company Events by Jessie and to introduce Stay One Degree, which connects travelers directly with the owners of luxury vacation homes, to the U.S. market. The accounts are supported by Eleven Six PR’s New York and Dallas teams.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
