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Powerhouse Communications is chosen to lead U.S. media relations efforts for the Females in Food Community, an organization committed to advancing women in the food and beverage industry. A female-led agency, Powerhouse Communications will showcase FIF’s 360-approach and impactful tools that make it the most effective resource for women seeking leadership roles with companies that prioritize the needs of females and working mothers. “From my earliest conversations with Powerhouse, it was evident the team really understood our mission,” said Angela Dodd, founder of the Females in Food Community. “Powerhouse’s creative approach to PR and storytelling, coupled with their extensive knowledge of foodservice and food-adjacent industries, such as consumer packaged goods, make me certain they’re the best agency partner to grow with Females in Food.”
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Evins Communications is working with Innovative Spa Management as public relations agency of record for an upcoming brand expansion of the company’s Privai skincare line. Evins will implement a robust marketing communications strategy encompassing media relations, social media strategy, influencer engagement, strategic partnerships and brand communications positioning to elevate and differentiate the brand and businesses’ distinct approach to delivering wellness experiences. “A comprehensive marketing communications program will help continue our mission to provide accessible luxury spa-wellness solutions that speak to our core essence of mindful living,” said ISM SPA co-founder Christina Stratton.
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Eleven Six PR signs on to handle the openings of Hyatt Centric Buckhead Atlanta and Hyatt Centric Charlotte SouthPark. The agency’s work for the properties will include media relations, press trip planning and execution, social media management, including influencer marketing, creative ideation and relevant partnerships. Eleven Six has also been hired to raise awareness for NYC-based event planning company Events by Jessie and to introduce Stay One Degree, which connects travelers directly with the owners of luxury vacation homes, to the U.S. market. The accounts are supported by Eleven Six PR’s New York and Dallas teams.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
