Ignition Media Group is engaged by Stellantis, which was formed by the merger of Fiat Chrysler and PSA Group, to serve as "a sounding board and multicultural thought partner." The Detroit-based, minority-owned agency is tasked with helping to shape and fortify Stellantis' media and marketing strategies, focusing on the company's North America brands, including Alfa Romeo, Chrysler, Dodge, FIAT, Jeep and Ram. "The addition of Ignition Media Group to our strategic marketing partner roster will help us provide a smarter, more comprehensive and cohesive approach to our media and marketing strategies," said Stellantis North America vice president of marketing Marissa Hunter, adding that the partnership will ensure that the company is "both audience aware and culturally inclusive" across its brand portfolio.
LDPR adds the BodyHoliday and Rendezvous resorts in St. Lucia to its roster of Caribbean hotel clients. The agency will work with both properties on a strategic media relations and media visit program for North America, with a focus on travel, trade, wellness and lifestyle media. The all-inclusive BodyHoliday, which bills itself as the first Caribbean destination spa, is a 155-room property that offers health and fitness classes in addition to a spa treatment. Rendezvous, a couples-only destination, has 100 guestrooms, two restaurants and three bars.
Amendola Communications signs on with Vim, a company that builds digital infrastructure for health plans and care providers. Amendola will implement a comprehensive media and communications plan for the company to showcase its technology and services, new offerings, accomplishments, customer wins and industry partnerships. "We were impressed by their team's deep knowledge of the healthcare and health tech space, connections within the industry, and proven track record of successful representation. We're excited to collaborate with them and share our unique value with the market," said Vim CEO and co-founder Oron Afek.