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Ignition Media Group is engaged by Stellantis, which was formed by the merger of Fiat Chrysler and PSA Group, to serve as "a sounding board and multicultural thought partner." The Detroit-based, minority-owned agency is tasked with helping to shape and fortify Stellantis' media and marketing strategies, focusing on the company's North America brands, including Alfa Romeo, Chrysler, Dodge, FIAT, Jeep and Ram. "The addition of Ignition Media Group to our strategic marketing partner roster will help us provide a smarter, more comprehensive and cohesive approach to our media and marketing strategies," said Stellantis North America vice president of marketing Marissa Hunter, adding that the partnership will ensure that the company is "both audience aware and culturally inclusive" across its brand portfolio.
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LDPR adds the BodyHoliday and Rendezvous resorts in St. Lucia to its roster of Caribbean hotel clients. The agency will work with both properties on a strategic media relations and media visit program for North America, with a focus on travel, trade, wellness and lifestyle media. The all-inclusive BodyHoliday, which bills itself as the first Caribbean destination spa, is a 155-room property that offers health and fitness classes in addition to a spa treatment. Rendezvous, a couples-only destination, has 100 guestrooms, two restaurants and three bars.
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Amendola Communications signs on with Vim, a company that builds digital infrastructure for health plans and care providers. Amendola will implement a comprehensive media and communications plan for the company to showcase its technology and services, new offerings, accomplishments, customer wins and industry partnerships. "We were impressed by their team's deep knowledge of the healthcare and health tech space, connections within the industry, and proven track record of successful representation. We're excited to collaborate with them and share our unique value with the market," said Vim CEO and co-founder Oron Afek.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
