Crosby Marketing Communications hires Abbey Meltzer as a vice president to support the firm’s public health and medical science communications programs for nonprofits and federal agencies. Meltzer joins Crosby from the Foundation for the National Institutes of Health, where she served as vice president of communications and events. Before that, she was director of communications at the Institute of Medicine of the National Academies. As part of Crosby’s team serving the U.S. Preventive Services Task Force through a contract with the Agency for Healthcare Research and Quality, she will lead communications efforts on a range of disease prevention and health promotion recommendations and provide strategic counsel to expand stakeholder engagement programs. “Through her IOM and FNIH experience, Abbey has been on the forefront of communicating about medical science and innovations relating to health care quality and delivery,” said Crosby president Raymond Crosby.
Oura, the producer of a “smart ring” that lets users track sleep and other biometric data, brings on Karina Kogan as its first chief marketing officer. Kogan comes to the company from Peloton, where she most recently served as global head of product marketing. She was previously SVP, digital media & products at WarnerMedia and executive vice president, digital at Participant. Investors in Oura include Square, MSD Capital, Marc Benioff and Lifeline Ventures. Oura CEO Harpreet Singh Rai told Forbes that Kogan’s experience bridging hardware and content will help the company “double down” on both.
Tourism Western Australia promotes Carolyn Turnbull to managing director. Turnbull joined Tourism WA in 2020 as executive director - industry, aviation and markets. Turnbull, who previously held executive positions with AZERAI Hotels & Resorts and Amanresorts, will take the helm of Tourism WA from Derryn Belford, who has been with the department for 13 years. “With extensive experience internationally in the tourism and hospitality industry, Carolyn will provide great leadership, particularly as we look to reignite our pre-COVID momentum and welcome the return of visitation,” Tourism WA Chair Di Bain said of Turnbull’s appointment.