UniWorld Group, which is a multicultural affiliate of WPP, starts up a NIL (name, image, likeness) program to benefit Black collegiate student-athletes. The new sports business consulting unit will partner with major brands to maximize the equity and empowerment impact of their investment in student-athletes. UWG says the unit will ensure that brands’ NIL endeavors include equal and fair ad investment allocation and the creation of relevant content. They will also work to develop programs providing mentorship and other industry support to Black student-athletes. “UWG wants to push into a space where their NIL investments in black college athletes will empower this generation to become the brands of the future,” said UWG chair and CEO Monique Nelson.
Peppercomm launches the Laughing Matters Council to focus on ways that the principles of humor can be used to drive long-term business success. “Laughter and humor in the workplace have never been more important,” said Peppercomm founder and CEO Steve Cody. “Our mission is to raise awareness of humor as an incredible change agent.” As part of the council’s work, Peppercomm is offering three humor-led service offerings: Stand Up and Connect, a how-to on the tenets of comedy to bring joy and imagination back into work; Stand Up and Lead, focused on managerial leadership and growth; and Stand up and Change, a three-pronged approach to connect and catalyze stakeholders across the change journey utilizing humor, experiential learning, and branding and communications expertise.
Gather, a cloud-based solution that allows web and application developers to generate revenue without ads, is partnering with GIVE Nation, an organization aimed at bringing crypto-based sustainable financial literacy to children and their parents. The partnership will allow Gather users to donate to the GIVE Nation Initiative. All donations raised through this initiative will continue this mission to spread sustainable financial literacy in schools across Europe, Asia and the Americas. Donors within the U.S. may be able to receive a tax deduction for their contributions. “Learning about financial literacy should be positive, fun and engaging,” said Gather CEO and founder Raghav Reggie Jerath.