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UniWorld Group, which is a multicultural affiliate of WPP, starts up a NIL (name, image, likeness) program to benefit Black collegiate student-athletes. The new sports business consulting unit will partner with major brands to maximize the equity and empowerment impact of their investment in student-athletes. UWG says the unit will ensure that brands’ NIL endeavors include equal and fair ad investment allocation and the creation of relevant content. They will also work to develop programs providing mentorship and other industry support to Black student-athletes. “UWG wants to push into a space where their NIL investments in black college athletes will empower this generation to become the brands of the future,” said UWG chair and CEO Monique Nelson.
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Peppercomm launches the Laughing Matters Council to focus on ways that the principles of humor can be used to drive long-term business success. “Laughter and humor in the workplace have never been more important,” said Peppercomm founder and CEO Steve Cody. “Our mission is to raise awareness of humor as an incredible change agent.” As part of the council’s work, Peppercomm is offering three humor-led service offerings: Stand Up and Connect, a how-to on the tenets of comedy to bring joy and imagination back into work; Stand Up and Lead, focused on managerial leadership and growth; and Stand up and Change, a three-pronged approach to connect and catalyze stakeholders across the change journey utilizing humor, experiential learning, and branding and communications expertise.
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Gather, a cloud-based solution that allows web and application developers to generate revenue without ads, is partnering with GIVE Nation, an organization aimed at bringing crypto-based sustainable financial literacy to children and their parents. The partnership will allow Gather users to donate to the GIVE Nation Initiative. All donations raised through this initiative will continue this mission to spread sustainable financial literacy in schools across Europe, Asia and the Americas. Donors within the U.S. may be able to receive a tax deduction for their contributions. “Learning about financial literacy should be positive, fun and engaging,” said Gather CEO and founder Raghav Reggie Jerath.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
