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UniWorld Group, which is a multicultural affiliate of WPP, starts up a NIL (name, image, likeness) program to benefit Black collegiate student-athletes. The new sports business consulting unit will partner with major brands to maximize the equity and empowerment impact of their investment in student-athletes. UWG says the unit will ensure that brands’ NIL endeavors include equal and fair ad investment allocation and the creation of relevant content. They will also work to develop programs providing mentorship and other industry support to Black student-athletes. “UWG wants to push into a space where their NIL investments in black college athletes will empower this generation to become the brands of the future,” said UWG chair and CEO Monique Nelson.
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Peppercomm launches the Laughing Matters Council to focus on ways that the principles of humor can be used to drive long-term business success. “Laughter and humor in the workplace have never been more important,” said Peppercomm founder and CEO Steve Cody. “Our mission is to raise awareness of humor as an incredible change agent.” As part of the council’s work, Peppercomm is offering three humor-led service offerings: Stand Up and Connect, a how-to on the tenets of comedy to bring joy and imagination back into work; Stand Up and Lead, focused on managerial leadership and growth; and Stand up and Change, a three-pronged approach to connect and catalyze stakeholders across the change journey utilizing humor, experiential learning, and branding and communications expertise.
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Gather, a cloud-based solution that allows web and application developers to generate revenue without ads, is partnering with GIVE Nation, an organization aimed at bringing crypto-based sustainable financial literacy to children and their parents. The partnership will allow Gather users to donate to the GIVE Nation Initiative. All donations raised through this initiative will continue this mission to spread sustainable financial literacy in schools across Europe, Asia and the Americas. Donors within the U.S. may be able to receive a tax deduction for their contributions. “Learning about financial literacy should be positive, fun and engaging,” said Gather CEO and founder Raghav Reggie Jerath.
Acceleration Community of Companies, a network of independent media, marketing, and communications agencies including DKC, Stripe Theory and MKG, expands ACC Intelligence... Crosby Marketing Communications CEO Raymond Crosby is named to the Anne Arundel County Chamber of Commerce’s 2026 Business Hall of Fame Class... Superson, a Helsinki-based agency with hubs in Amsterdam, Toronto and Singapore, is expanding its footprint in North America with the opening of a Toronto office.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
