FINN Partners has been appointed by The Bahamas Ministry of Tourism, Investments & Aviation to provide public relations services in the UK. FINN’s UK office will also act as the hub agency, managing other European markets including Italy. The agency will work on creative campaign ideation; consumer and trade media relations and activations; coordinating broadcast visits; events; influencer support and crisis communications. It will promote the traditional culture, history, leisure activities, nature and cuisine of the islands to help generate growth of visitor arrivals, particularly in line with new UK flight routes. “FINN Partners presented us with a holistic and creative approach to support our strategy and help us achieve our business goals to increase tourism from the UK. We are confident that we have chosen the right PR partner,” said The Honourable. I. Chester Cooper, deputy prime minister and minister of tourism, aviation & investments for The Bahamas.


Bubble Agency is selected as full-service marketing agency for Advanced Systems Group, a value-added reseller and provider of managed services, cloud solutions and systems integration to Hollywood film studios, major broadcasters, and tech companies. Bubble Agency will be tasked with devising and executing ASG’s marketing strategy across the company, with a particular focus on its cloud solutions and managed services team. ASG is the first client for which the London-based agency will provide US marketing services purely since it launched its Americas entity in August 2021. Recently appointed head of Americas Kim Willsher and marketing director Nikita Panchal will lead the account team. “The Bubble team provides a full range of marketing services, but with the attentive client servicing and industry expertise of a specialist agency,” said ASG head of marketing Paul Weiser.


Heart & Soul PR has been named agency of record for Macros Inc., a health and wellness coaching platform. Heart & Soul PR is tasked with handling the company’s media relations strategy, including thought leadership opportunities for its C-Level directors. The agency will also work to build broader awareness for Macros Inc. by positioning it with key national business and consumer lifestyle outlets. The company says its community of users has grown to more than 300,000 people. Macros Inc. COO Brad Dieter says that Heart & Soul provides “service-oriented and from the heart solutions to their clients, so it was a natural fit for us to partner with them as we look to grow our brand and reach more clients along the way.”