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FINN Partners has been appointed by The Bahamas Ministry of Tourism, Investments & Aviation to provide public relations services in the UK. FINN’s UK office will also act as the hub agency, managing other European markets including Italy. The agency will work on creative campaign ideation; consumer and trade media relations and activations; coordinating broadcast visits; events; influencer support and crisis communications. It will promote the traditional culture, history, leisure activities, nature and cuisine of the islands to help generate growth of visitor arrivals, particularly in line with new UK flight routes. “FINN Partners presented us with a holistic and creative approach to support our strategy and help us achieve our business goals to increase tourism from the UK. We are confident that we have chosen the right PR partner,” said The Honourable. I. Chester Cooper, deputy prime minister and minister of tourism, aviation & investments for The Bahamas.
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Bubble Agency is selected as full-service marketing agency for Advanced Systems Group, a value-added reseller and provider of managed services, cloud solutions and systems integration to Hollywood film studios, major broadcasters, and tech companies. Bubble Agency will be tasked with devising and executing ASG’s marketing strategy across the company, with a particular focus on its cloud solutions and managed services team. ASG is the first client for which the London-based agency will provide US marketing services purely since it launched its Americas entity in August 2021. Recently appointed head of Americas Kim Willsher and marketing director Nikita Panchal will lead the account team. “The Bubble team provides a full range of marketing services, but with the attentive client servicing and industry expertise of a specialist agency,” said ASG head of marketing Paul Weiser.
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Heart & Soul PR has been named agency of record for Macros Inc., a health and wellness coaching platform. Heart & Soul PR is tasked with handling the company’s media relations strategy, including thought leadership opportunities for its C-Level directors. The agency will also work to build broader awareness for Macros Inc. by positioning it with key national business and consumer lifestyle outlets. The company says its community of users has grown to more than 300,000 people. Macros Inc. COO Brad Dieter says that Heart & Soul provides “service-oriented and from the heart solutions to their clients, so it was a natural fit for us to partner with them as we look to grow our brand and reach more clients along the way.”
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
