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| Conor McGregor |
Donald Trump wanted to recruit Irish mixed martial arts fighter Conor McGregor as a spokesperson in the US government’s anti-COVID-19 campaign, according to a new book by RTE Washington correspondent Brian O’Donovan.
In “Four Years in the Cauldron,” O’Donovan says he saw a document looking at the possibility of tapping McGregor, who is a former Ultimate Fighting featherweight champ, for the PR campaign.
McGregor, who has had several run-ins with the law, was said to appeal to the general public, as well as “super-spreaders” who were less likely to wear masks and practice social distancing.
The Irishman also is a big fan of Trump.
He tweeted that Trump was “quite possibly” the greatest president of all time and at the very least “sits atop the shoulders of many amazing giants that came before him."
McGregor is back in the news this month for his out-of-the ring fisticuffs activity.
He allegedly broke the nose of Italian DJ Francesco Facchinetti during an unprovoked 2:30 am attack.
Facchinetti was helping McGregor and his fiancee celebrate the Vatican baptism of their son, which occurred the previous day.
In September, McGregor got into a tussle with rapper Machine Gun Kelly at the MTV Awards ceremony.
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The mishandling of the COVID-19 pandemic dealt a severe blow to America's image as the US fell from No. 4 to No. 17 on Brand Finance’s rankings of the strength of national brands.
The UK, Japan and France also tumbled from the Top Ten list in the category that evaluates brand investment, equity and performance.
Switzerland moved to the top of the list due to its strong response to the pandemic. It used a mix of compulsory and non-compulsory measures to cure the spread of the virus.
The Swiss government’s order to stay at home was only advisory, letting the people make the decision for themselves.
Brand Finance also noted that Switzerland’s model of government, allowing the people to provide input via frequent referenda drew kudos. The Swiss rejected a motion to end its freedom of movement agreement with the EU and voted to make discrimination of the basis of sexual orientation illegal.
David Haigh, CEO of Brand Finance, said Switzerland’s standing in next year’s ranking may take a hit.
"The nation recently went into the global spotlight with the leak of the Pandora Papers, which could taint its reputation as Swiss financial advisors are scrutinized on the global stage.”
Germany, which had held the No. 1 spot, slipped to No.5. Australia and New Zealand moved into the Top 10 due to their early lockdown orders and quick reactions to subsequent outbreaks.
The US remains the world’s most valuable nation brand with a value of $24.8T, up five percent from a year ago.
China retained the No. 2 position as its brand value advanced six percent to $19.9T.
Public relations professionals, especially those who advocate for conservative causes, are receiving reflexively dismissive messages, and occasionally profane responses. 
Given the amount of malfeasance and misalignment around governance, strategy, resilience why isn't the "conscience" of the corporation on the Board?
Ways in which your team might be reducing your chances of media coverage and what you can do about it.
Court verdicts against corporations are increasingly topping the $100M mark. A strong corporate PR progam may be the best defense... ConocoPhillips goes overboard in applauding Biden administration's appoval of its massive Alaska oil & gas project... Target scores first 'A+' in annual racial and gender pay scorecard. Competitor Walmart gets an "F."
Joe Biden is spinnng the Silicon Valley Bank and Signature Bank "bailouts" as anything but. Bailouts of banks for coastal elites will bite Scranton Joe on the campaign trail... Nutbag Missouri Senator Josh Hawley blames wokeness for the SVB bailout... Ron DeSantis is positioning as a bigger patsy for Putin than Donald Trump.
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Oct. 27, 2021, by Joe Honick
Major responsibility for that "tumble" must fall on the flabby shoulders of Donald J. Trump for his initial mockery of the problem, extended infusion of confusion of it and locked battle with the scientists scrambling to do something about it. Perhaps worst of all was and remains Trump's foolish abandon of the World Health Organization because of his perception of its imperfections instead of helping to correct them in order to lead a world partnership for vaccine development. Such an effort, while perhaps avoiding an "America First" imprimatur might have resulted in huge economies in research, development and deployment, PLUS a huge infusion of world respect for America. He failed in that, he failed in never dignifying the millions afflicted and dying or the tons of overworked and underrewarded from floor moppers to nurses, doctors et al by a millisecond of personal visit anywhere....for four years and efer since in his phony claims to the presidency. It is no wonder our prestige plunged even without help from Afghanistan.