Jeff Berardi
Jeff Berardi

Baretz+Brunelle, a top legal PR firm, has acquired Berardi Consulting advisory firm.

Jeff Berardi, one-time chief marketing officer at K&L Gates global law firm and chief marketing & communications officer at Ankura management consultancy, will become a partner at B+B.

Spencer Baretz and Cari Brunelle consider Berardi one of the most respected legal marketing pros in the business.

“He has built a reputation as a go-to advisor for top law firms CMOs, but also many others in law firm leadership as firms continue to mature in their support of marketing and business development as a critical business function,” they said in a statement.

With Berardi, B+B adds capabilities to help clients develop tactics and programs to strengthen business relationships, create acquisition and new service line strategies, and identify operational efficiencies to prioritize high-value activities with a practice group or administrative function.