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Huge, IPG's global experience agency, takes on digital agency of record duties for Planet Fitness. Huge will work with the company to accelerate its digital strategy as well as support the evolution of its mobile app, website and in-club digital experience. "The team at Huge is known for ground-breaking, innovative work that drives positive impact for brands, defines industries and shapes the culture and world around us. This makes them the ideal partner to further our mission of democratizing fitness," said Planet Fitness chief digital officer Sherrill Kaplan
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Hemsworth Communications wins public and media relations work for Visit Macon. The agency will be responsible for driving awareness for Macon, GA through creative public relations and media relations campaigns, focusing on the destination's local events, along with its dining options, outdoor activities and music history. Located in Central Georgia, an hour and a half from Atlanta, Macon is known for its rich and diverse history with a music scene that has inspired such artists as Little Richard, Otis Redding, the Allman Brothers Band and Jason Aldean. The account will be serviced out of Hemsworth's Atlanta office, with support from its Charleston and Fort Lauderdale teams.
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OutsidePR is named agency of record for performance denim and apparel brand DUER. The agency will support DUER's public relations and communications strategy in the United States, targeting consumer lifestyle, outdoor, and fashion media. Founded in 2013, DUER sells its products through wholesale partners across 27 countries, within Canada with dedicated storefronts and a growing eCommerce channel, and most recently in the US market with new storefronts in Denver and Los Angeles. "Given their breadth of experience representing brands in the lifestyle and adventure apparel space, we're confident OutsidePR will support the growth we expect to see this year," said DUER co-founder Gary Lenett.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
