Huge, IPG's global experience agency, takes on digital agency of record duties for Planet Fitness. Huge will work with the company to accelerate its digital strategy as well as support the evolution of its mobile app, website and in-club digital experience. "The team at Huge is known for ground-breaking, innovative work that drives positive impact for brands, defines industries and shapes the culture and world around us. This makes them the ideal partner to further our mission of democratizing fitness," said Planet Fitness chief digital officer Sherrill Kaplan
Hemsworth Communications wins public and media relations work for Visit Macon. The agency will be responsible for driving awareness for Macon, GA through creative public relations and media relations campaigns, focusing on the destination's local events, along with its dining options, outdoor activities and music history. Located in Central Georgia, an hour and a half from Atlanta, Macon is known for its rich and diverse history with a music scene that has inspired such artists as Little Richard, Otis Redding, the Allman Brothers Band and Jason Aldean. The account will be serviced out of Hemsworth's Atlanta office, with support from its Charleston and Fort Lauderdale teams.
OutsidePR is named agency of record for performance denim and apparel brand DUER. The agency will support DUER's public relations and communications strategy in the United States, targeting consumer lifestyle, outdoor, and fashion media. Founded in 2013, DUER sells its products through wholesale partners across 27 countries, within Canada with dedicated storefronts and a growing eCommerce channel, and most recently in the US market with new storefronts in Denver and Los Angeles. "Given their breadth of experience representing brands in the lifestyle and adventure apparel space, we're confident OutsidePR will support the growth we expect to see this year," said DUER co-founder Gary Lenett.