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Huge, IPG's global experience agency, takes on digital agency of record duties for Planet Fitness. Huge will work with the company to accelerate its digital strategy as well as support the evolution of its mobile app, website and in-club digital experience. "The team at Huge is known for ground-breaking, innovative work that drives positive impact for brands, defines industries and shapes the culture and world around us. This makes them the ideal partner to further our mission of democratizing fitness," said Planet Fitness chief digital officer Sherrill Kaplan
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Hemsworth Communications wins public and media relations work for Visit Macon. The agency will be responsible for driving awareness for Macon, GA through creative public relations and media relations campaigns, focusing on the destination's local events, along with its dining options, outdoor activities and music history. Located in Central Georgia, an hour and a half from Atlanta, Macon is known for its rich and diverse history with a music scene that has inspired such artists as Little Richard, Otis Redding, the Allman Brothers Band and Jason Aldean. The account will be serviced out of Hemsworth's Atlanta office, with support from its Charleston and Fort Lauderdale teams.
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OutsidePR is named agency of record for performance denim and apparel brand DUER. The agency will support DUER's public relations and communications strategy in the United States, targeting consumer lifestyle, outdoor, and fashion media. Founded in 2013, DUER sells its products through wholesale partners across 27 countries, within Canada with dedicated storefronts and a growing eCommerce channel, and most recently in the US market with new storefronts in Denver and Los Angeles. "Given their breadth of experience representing brands in the lifestyle and adventure apparel space, we're confident OutsidePR will support the growth we expect to see this year," said DUER co-founder Gary Lenett.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
