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Huge, IPG's global experience agency, takes on digital agency of record duties for Planet Fitness. Huge will work with the company to accelerate its digital strategy as well as support the evolution of its mobile app, website and in-club digital experience. "The team at Huge is known for ground-breaking, innovative work that drives positive impact for brands, defines industries and shapes the culture and world around us. This makes them the ideal partner to further our mission of democratizing fitness," said Planet Fitness chief digital officer Sherrill Kaplan
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Hemsworth Communications wins public and media relations work for Visit Macon. The agency will be responsible for driving awareness for Macon, GA through creative public relations and media relations campaigns, focusing on the destination's local events, along with its dining options, outdoor activities and music history. Located in Central Georgia, an hour and a half from Atlanta, Macon is known for its rich and diverse history with a music scene that has inspired such artists as Little Richard, Otis Redding, the Allman Brothers Band and Jason Aldean. The account will be serviced out of Hemsworth's Atlanta office, with support from its Charleston and Fort Lauderdale teams.
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OutsidePR is named agency of record for performance denim and apparel brand DUER. The agency will support DUER's public relations and communications strategy in the United States, targeting consumer lifestyle, outdoor, and fashion media. Founded in 2013, DUER sells its products through wholesale partners across 27 countries, within Canada with dedicated storefronts and a growing eCommerce channel, and most recently in the US market with new storefronts in Denver and Los Angeles. "Given their breadth of experience representing brands in the lifestyle and adventure apparel space, we're confident OutsidePR will support the growth we expect to see this year," said DUER co-founder Gary Lenett.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
