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Huge, IPG's global experience agency, takes on digital agency of record duties for Planet Fitness. Huge will work with the company to accelerate its digital strategy as well as support the evolution of its mobile app, website and in-club digital experience. "The team at Huge is known for ground-breaking, innovative work that drives positive impact for brands, defines industries and shapes the culture and world around us. This makes them the ideal partner to further our mission of democratizing fitness," said Planet Fitness chief digital officer Sherrill Kaplan
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Hemsworth Communications wins public and media relations work for Visit Macon. The agency will be responsible for driving awareness for Macon, GA through creative public relations and media relations campaigns, focusing on the destination's local events, along with its dining options, outdoor activities and music history. Located in Central Georgia, an hour and a half from Atlanta, Macon is known for its rich and diverse history with a music scene that has inspired such artists as Little Richard, Otis Redding, the Allman Brothers Band and Jason Aldean. The account will be serviced out of Hemsworth's Atlanta office, with support from its Charleston and Fort Lauderdale teams.
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OutsidePR is named agency of record for performance denim and apparel brand DUER. The agency will support DUER's public relations and communications strategy in the United States, targeting consumer lifestyle, outdoor, and fashion media. Founded in 2013, DUER sells its products through wholesale partners across 27 countries, within Canada with dedicated storefronts and a growing eCommerce channel, and most recently in the US market with new storefronts in Denver and Los Angeles. "Given their breadth of experience representing brands in the lifestyle and adventure apparel space, we're confident OutsidePR will support the growth we expect to see this year," said DUER co-founder Gary Lenett.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
