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Evins Communications unveils Evins PR+, a business-focused public relations model which is part of its rebranding and repositioning. Evins PR+ encompasses a full range of integrated services within the agency's specialized practice areas: brand essence & content strategy; food, wine & spirits; health & wellness, luxe living, and travel & hospitality. The rebrand also includes a new website and visual assets, as well as a redesign of the agency's social media platforms and newsletter. Evins is also launching a library of new content, including podcasts, video interviews and thought leadership insights from senior management. "The Evins PR+ rebranding and repositioning champions and more compellingly illustrates our philosophy and the work that we do for our clients, as well as the agency's decades of experience, core values and our vision of the future of public relations," said Evins chairman Mathew L. Evins.
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Bospar introduces a podcast hosted by CNBC veteran Eric Chemi, who has joined the agency as senior vice president of broadcast strategies. "Politely Pushy with Eric Chemi" will feature interviews with communications professionals from across the media and tech sectors. The series opens with Chris Matyszczyk, president, Howard Raucous LLC, and columnist at ZDNet. Topics set to be addressed include tech companies' specific communication challenges, PR's role in driving B2C or B2B decision-making, leveraging asynchronous media placement, and the journey of becoming a communications maven. Audio versions of "Politely Pushy with Eric Chemi" will be distributed on such podcast platforms as Spotify and Google Podcasts. Video versions will live on Bospar.com and on YouTube.
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New York-based HeraldPR is now operating as part of Miami-headquartered Converge Public Strategies. Under the combined brand, HeraldPR founder and CEO Warren Cohn will serve alongside Herald president Juda Engelmayer as co-directors of Converge Public Strategies' expanded communications division. Engelmayer will lead crisis and corporate communications. In addition to bolstering the firm's capabilities in issue advocacy, the combined communications division is intended to provide a more robust suite of public relations services to clients in sectors such as technology, healthcare, insurance, transportation, hospitality, luxury, professional services, and beauty. "Converge was looking to take its communications division to the next level," said Converge Public Strategies founder and chairman Jonathan Kilman, "We can now offer world-class communications services to our clients nationwide and beyond."
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
