Evins Communications unveils Evins PR+, a business-focused public relations model which is part of its rebranding and repositioning. Evins PR+ encompasses a full range of integrated services within the agency's specialized practice areas: brand essence & content strategy; food, wine & spirits; health & wellness, luxe living, and travel & hospitality. The rebrand also includes a new website and visual assets, as well as a redesign of the agency's social media platforms and newsletter. Evins is also launching a library of new content, including podcasts, video interviews and thought leadership insights from senior management. "The Evins PR+ rebranding and repositioning champions and more compellingly illustrates our philosophy and the work that we do for our clients, as well as the agency's decades of experience, core values and our vision of the future of public relations," said Evins chairman Mathew L. Evins.
Bospar introduces a podcast hosted by CNBC veteran Eric Chemi, who has joined the agency as senior vice president of broadcast strategies. "Politely Pushy with Eric Chemi" will feature interviews with communications professionals from across the media and tech sectors. The series opens with Chris Matyszczyk, president, Howard Raucous LLC, and columnist at ZDNet. Topics set to be addressed include tech companies' specific communication challenges, PR's role in driving B2C or B2B decision-making, leveraging asynchronous media placement, and the journey of becoming a communications maven. Audio versions of "Politely Pushy with Eric Chemi" will be distributed on such podcast platforms as Spotify and Google Podcasts. Video versions will live on Bospar.com and on YouTube.
New York-based HeraldPR is now operating as part of Miami-headquartered Converge Public Strategies. Under the combined brand, HeraldPR founder and CEO Warren Cohn will serve alongside Herald president Juda Engelmayer as co-directors of Converge Public Strategies' expanded communications division. Engelmayer will lead crisis and corporate communications. In addition to bolstering the firm's capabilities in issue advocacy, the combined communications division is intended to provide a more robust suite of public relations services to clients in sectors such as technology, healthcare, insurance, transportation, hospitality, luxury, professional services, and beauty. "Converge was looking to take its communications division to the next level," said Converge Public Strategies founder and chairman Jonathan Kilman, "We can now offer world-class communications services to our clients nationwide and beyond."