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Evins Communications unveils Evins PR+, a business-focused public relations model which is part of its rebranding and repositioning. Evins PR+ encompasses a full range of integrated services within the agency's specialized practice areas: brand essence & content strategy; food, wine & spirits; health & wellness, luxe living, and travel & hospitality. The rebrand also includes a new website and visual assets, as well as a redesign of the agency's social media platforms and newsletter. Evins is also launching a library of new content, including podcasts, video interviews and thought leadership insights from senior management. "The Evins PR+ rebranding and repositioning champions and more compellingly illustrates our philosophy and the work that we do for our clients, as well as the agency's decades of experience, core values and our vision of the future of public relations," said Evins chairman Mathew L. Evins.
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Bospar introduces a podcast hosted by CNBC veteran Eric Chemi, who has joined the agency as senior vice president of broadcast strategies. "Politely Pushy with Eric Chemi" will feature interviews with communications professionals from across the media and tech sectors. The series opens with Chris Matyszczyk, president, Howard Raucous LLC, and columnist at ZDNet. Topics set to be addressed include tech companies' specific communication challenges, PR's role in driving B2C or B2B decision-making, leveraging asynchronous media placement, and the journey of becoming a communications maven. Audio versions of "Politely Pushy with Eric Chemi" will be distributed on such podcast platforms as Spotify and Google Podcasts. Video versions will live on Bospar.com and on YouTube.
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New York-based HeraldPR is now operating as part of Miami-headquartered Converge Public Strategies. Under the combined brand, HeraldPR founder and CEO Warren Cohn will serve alongside Herald president Juda Engelmayer as co-directors of Converge Public Strategies' expanded communications division. Engelmayer will lead crisis and corporate communications. In addition to bolstering the firm's capabilities in issue advocacy, the combined communications division is intended to provide a more robust suite of public relations services to clients in sectors such as technology, healthcare, insurance, transportation, hospitality, luxury, professional services, and beauty. "Converge was looking to take its communications division to the next level," said Converge Public Strategies founder and chairman Jonathan Kilman, "We can now offer world-class communications services to our clients nationwide and beyond."
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
