J/PR is named agency of record for public relations and social media strategy for both California Olive Ranch and its sister brand, Lucini Italia. The agency will collaborate in the storytelling behind both brands, their upcoming launches and innovations. California Olive Ranch is the country’s largest domestic producer of extra virgin olive oil. In addition, J/PR has also signed on as public relations agency in North America for Hawaiian Airlines, working to position Hawaiian as the carrier of choice and increase market share.
WITHIN is selected by Rite Aid as its digital media agency of record. The agency is tasked with creating an integrated, data-driven approach to unify Rite Aid’s marketing strategy and customer experience, leveraging a diverse media mix and a cross-channel measurement approach. The companies will work together to communicate Rite Aid’s unique value proposition. “We are evolving our approach to ensure relevancy and a strong customer experience,” said Rite Aid chief merchandising and marketing officer Erik Keptner. “We value the WITHIN team’s expertise and strategic vision.”
Diamond PR adds Quintessence Aguilla, a nine-suite Relais & Chateaux hotel near Anguilla’s white-sand Long Bay Beach, and The Santa Maria, a Luxury Collection hotel & golf resort in Panama City’s Santa Maria neighborhood. The agency will handle services including media relations, creative ideation, individual and group press trips, national partnerships, television opportunities and social media consulting for the clients.