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J/PR is named agency of record for public relations and social media strategy for both California Olive Ranch and its sister brand, Lucini Italia. The agency will collaborate in the storytelling behind both brands, their upcoming launches and innovations. California Olive Ranch is the country’s largest domestic producer of extra virgin olive oil. In addition, J/PR has also signed on as public relations agency in North America for Hawaiian Airlines, working to position Hawaiian as the carrier of choice and increase market share.
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WITHIN is selected by Rite Aid as its digital media agency of record. The agency is tasked with creating an integrated, data-driven approach to unify Rite Aid’s marketing strategy and customer experience, leveraging a diverse media mix and a cross-channel measurement approach. The companies will work together to communicate Rite Aid’s unique value proposition. “We are evolving our approach to ensure relevancy and a strong customer experience,” said Rite Aid chief merchandising and marketing officer Erik Keptner. “We value the WITHIN team’s expertise and strategic vision.”
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Diamond PR adds Quintessence Aguilla, a nine-suite Relais & Chateaux hotel near Anguilla’s white-sand Long Bay Beach, and The Santa Maria, a Luxury Collection hotel & golf resort in Panama City’s Santa Maria neighborhood. The agency will handle services including media relations, creative ideation, individual and group press trips, national partnerships, television opportunities and social media consulting for the clients.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
