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J/PR is named agency of record for public relations and social media strategy for both California Olive Ranch and its sister brand, Lucini Italia. The agency will collaborate in the storytelling behind both brands, their upcoming launches and innovations. California Olive Ranch is the country’s largest domestic producer of extra virgin olive oil. In addition, J/PR has also signed on as public relations agency in North America for Hawaiian Airlines, working to position Hawaiian as the carrier of choice and increase market share.
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WITHIN is selected by Rite Aid as its digital media agency of record. The agency is tasked with creating an integrated, data-driven approach to unify Rite Aid’s marketing strategy and customer experience, leveraging a diverse media mix and a cross-channel measurement approach. The companies will work together to communicate Rite Aid’s unique value proposition. “We are evolving our approach to ensure relevancy and a strong customer experience,” said Rite Aid chief merchandising and marketing officer Erik Keptner. “We value the WITHIN team’s expertise and strategic vision.”
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Diamond PR adds Quintessence Aguilla, a nine-suite Relais & Chateaux hotel near Anguilla’s white-sand Long Bay Beach, and The Santa Maria, a Luxury Collection hotel & golf resort in Panama City’s Santa Maria neighborhood. The agency will handle services including media relations, creative ideation, individual and group press trips, national partnerships, television opportunities and social media consulting for the clients.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
