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J/PR is named agency of record for public relations and social media strategy for both California Olive Ranch and its sister brand, Lucini Italia. The agency will collaborate in the storytelling behind both brands, their upcoming launches and innovations. California Olive Ranch is the country’s largest domestic producer of extra virgin olive oil. In addition, J/PR has also signed on as public relations agency in North America for Hawaiian Airlines, working to position Hawaiian as the carrier of choice and increase market share.
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WITHIN is selected by Rite Aid as its digital media agency of record. The agency is tasked with creating an integrated, data-driven approach to unify Rite Aid’s marketing strategy and customer experience, leveraging a diverse media mix and a cross-channel measurement approach. The companies will work together to communicate Rite Aid’s unique value proposition. “We are evolving our approach to ensure relevancy and a strong customer experience,” said Rite Aid chief merchandising and marketing officer Erik Keptner. “We value the WITHIN team’s expertise and strategic vision.”
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Diamond PR adds Quintessence Aguilla, a nine-suite Relais & Chateaux hotel near Anguilla’s white-sand Long Bay Beach, and The Santa Maria, a Luxury Collection hotel & golf resort in Panama City’s Santa Maria neighborhood. The agency will handle services including media relations, creative ideation, individual and group press trips, national partnerships, television opportunities and social media consulting for the clients.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
