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J/PR is named agency of record for public relations and social media strategy for both California Olive Ranch and its sister brand, Lucini Italia. The agency will collaborate in the storytelling behind both brands, their upcoming launches and innovations. California Olive Ranch is the country’s largest domestic producer of extra virgin olive oil. In addition, J/PR has also signed on as public relations agency in North America for Hawaiian Airlines, working to position Hawaiian as the carrier of choice and increase market share.
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WITHIN is selected by Rite Aid as its digital media agency of record. The agency is tasked with creating an integrated, data-driven approach to unify Rite Aid’s marketing strategy and customer experience, leveraging a diverse media mix and a cross-channel measurement approach. The companies will work together to communicate Rite Aid’s unique value proposition. “We are evolving our approach to ensure relevancy and a strong customer experience,” said Rite Aid chief merchandising and marketing officer Erik Keptner. “We value the WITHIN team’s expertise and strategic vision.”
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Diamond PR adds Quintessence Aguilla, a nine-suite Relais & Chateaux hotel near Anguilla’s white-sand Long Bay Beach, and The Santa Maria, a Luxury Collection hotel & golf resort in Panama City’s Santa Maria neighborhood. The agency will handle services including media relations, creative ideation, individual and group press trips, national partnerships, television opportunities and social media consulting for the clients.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
