The Bliss Group introduces Bliss Impact; an offering focused on providing counsel, campaign management and collaboration for clients who want to align their strategic priorities and sustainable programs with societal change. Bliss Impact will work with clients to launch and manage purpose-driven initiatives in such sectors as environmental protection, DE&I, reputation, investing and social engagement. “We believe that by collaborating with our clients to implement meaningful and inspiring programs we can, together, bring to bear a global society that is equitable, thoughtful and deliberately impactful,” said The Bliss Group CEO Bob Pearson and managing partners Michael Roth and Cortney Stapleton in a joint statement announcing Bliss Impact’s formation.
H Code starts up A Code, a digital media solutions platform focused on the Asian American and Pacific Islander community. Former HubSpot marketing leader Sunny Chen has been appointed to lead the company as A Code’s product marketing manager. The platform’s offerings include A Code Intelligence Center, which leverages data-driven and quantitative approaches to understanding the Asian media landscape; A Code Content Studio, which will create culturally connected campaigns that drive brand stories across the platform; and A Code Digital Media Solutions, an in-house creative services team. To mark its launch, A Code also releases the AAPI Digital Fact Pack (Lite Edition), a resource designed to provide the understanding of the digital lives, attitudes, preferences and purchase intentions of the AAPI community. “Our team at A Code is set on building Asian relevance in U.S. culture to initiate a resonance through digital media solutions where the community and audiences are authentically represented,” said Chen.
Edelman launches Edelman Smithfield in Canada, a dedicated financial and capital markets communications boutique agency within the larger firm. Since 2015, when Edelman acquired Smithfield Consultants, it has operated its financial and capital markets communications specialty in London as Edelman Smithfield. Edelman Smithfield in Canada will be led by Edelman EVP, Toronto David Ryan as managing director. Nina Godard, who led Edelman’s financial communications specialty in Canada prior to the launch of Edelman Smithfield, will serve as vice president. “Edelman Smithfield in Canada will be led by experienced Canadian financial communications practitioners ensuring we bring depth and specialization to help our clients reach their objectives,” said Edelman global managing director, financial communications Lex Suvanto.