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The Bliss Group introduces Bliss Impact; an offering focused on providing counsel, campaign management and collaboration for clients who want to align their strategic priorities and sustainable programs with societal change. Bliss Impact will work with clients to launch and manage purpose-driven initiatives in such sectors as environmental protection, DE&I, reputation, investing and social engagement. “We believe that by collaborating with our clients to implement meaningful and inspiring programs we can, together, bring to bear a global society that is equitable, thoughtful and deliberately impactful,” said The Bliss Group CEO Bob Pearson and managing partners Michael Roth and Cortney Stapleton in a joint statement announcing Bliss Impact’s formation.
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H Code starts up A Code, a digital media solutions platform focused on the Asian American and Pacific Islander community. Former HubSpot marketing leader Sunny Chen has been appointed to lead the company as A Code’s product marketing manager. The platform’s offerings include A Code Intelligence Center, which leverages data-driven and quantitative approaches to understanding the Asian media landscape; A Code Content Studio, which will create culturally connected campaigns that drive brand stories across the platform; and A Code Digital Media Solutions, an in-house creative services team. To mark its launch, A Code also releases the AAPI Digital Fact Pack (Lite Edition), a resource designed to provide the understanding of the digital lives, attitudes, preferences and purchase intentions of the AAPI community. “Our team at A Code is set on building Asian relevance in U.S. culture to initiate a resonance through digital media solutions where the community and audiences are authentically represented,” said Chen.
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Edelman launches Edelman Smithfield in Canada, a dedicated financial and capital markets communications boutique agency within the larger firm. Since 2015, when Edelman acquired Smithfield Consultants, it has operated its financial and capital markets communications specialty in London as Edelman Smithfield. Edelman Smithfield in Canada will be led by Edelman EVP, Toronto David Ryan as managing director. Nina Godard, who led Edelman’s financial communications specialty in Canada prior to the launch of Edelman Smithfield, will serve as vice president. “Edelman Smithfield in Canada will be led by experienced Canadian financial communications practitioners ensuring we bring depth and specialization to help our clients reach their objectives,” said Edelman global managing director, financial communications Lex Suvanto.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
