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| Edwige Buteau |
Goodman Media International brings on Edwige Buteau as vice president. Most recently, Buteau served as the head of public relations at Gift of Life Marrow Registry. She previously ran her own consultancy, Spot PR. She was a senior managing director at RF|Binder, where she led campaigns for Fortune 500 companies, non-profit and government clients in areas such as consumer packaged goods, health and wellness, beauty, automotive, food, energy, economic development and technology. At GMI, she will lead such activities as national consumer and trade media outreach, strategic messaging and executive positioning.
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| Cassandra Sweet |
Antenna Group appoints former Wall Street Journal senior energy reporter and editor Cassandra Sweet, vice president of cleantech. Sweet was most recently a vice president at Mission Control Communications, overseeing public relations, marketing and brand building activities for early-stage climate tech and mobility startups and investors. She has also worked at Singer Associates and Technica Communications. In her new position, Sweet will play a key role in advising a portfolio of Antenna’s cleantech clients on their communications strategy. “Cassandra brings invaluable messaging and thought leadership insights to our team and will better enable us to deliver maximum impact for our clients,” said Antenna CEO Keith Zakheim.
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| Florence Lochrane, Jennifer Forester |
Crosby Marketing Communications hires Florence Lochrane as social media supervisor and Jennifer Forester as social media manager. Lochrane most recently served as communications manager for renewable energy company Enviva Biomass, where she led all social media strategies, content planning and community management. Before that, she managed the communication outreach and digital diplomacy campaigns for the Embassy of Switzerland in Washington, D.C. Forester was previously digital media coordinator at The Children’s Inn at NIH, a nonprofit that provides residential services for children and young adults participating in NIH clinical research studies.




Christina Hoggatt, who has directed strategic communications for the U.S. Space Command and U.S. Space Force, joins HawkEye360, a provider of domain awareness and early-warning indicators to the U.S. Government and allied partners, as SVP, global communications.
Lark-Marie Antón, chief communications and brand officer at USA TODAY Co. (formerly Gannett), has joined Authentic Brands Group as CCO.
Katie Cronen, who spent nearly 16 years at maslansky + partners,
Reputation Advisors International brings on Loreley Maldonado, founder and CEO of Mexico City-based Eje Comunicación, as its newest member... Phoenix Children's, one of the nation's largest pediatric health systems, brings on Kevin Snyder as VP of marketing & communications... Motive, an AI platform for physical operations, names Andrew Bennett CMO.
Andrew Sinclair, who spent nine years at ExxonMobil, has joined Dallas-based Empower lithium producer as chief public and government relations officer.



