Goodman Media International brings on Edwige Buteau as vice president. Most recently, Buteau served as the head of public relations at Gift of Life Marrow Registry. She previously ran her own consultancy, Spot PR. She was a senior managing director at RF|Binder, where she led campaigns for Fortune 500 companies, non-profit and government clients in areas such as consumer packaged goods, health and wellness, beauty, automotive, food, energy, economic development and technology. At GMI, she will lead such activities as national consumer and trade media outreach, strategic messaging and executive positioning.
Antenna Group appoints former Wall Street Journal senior energy reporter and editor Cassandra Sweet, vice president of cleantech. Sweet was most recently a vice president at Mission Control Communications, overseeing public relations, marketing and brand building activities for early-stage climate tech and mobility startups and investors. She has also worked at Singer Associates and Technica Communications. In her new position, Sweet will play a key role in advising a portfolio of Antenna’s cleantech clients on their communications strategy. “Cassandra brings invaluable messaging and thought leadership insights to our team and will better enable us to deliver maximum impact for our clients,” said Antenna CEO Keith Zakheim.
|Florence Lochrane, Jennifer Forester|
Crosby Marketing Communications hires Florence Lochrane as social media supervisor and Jennifer Forester as social media manager. Lochrane most recently served as communications manager for renewable energy company Enviva Biomass, where she led all social media strategies, content planning and community management. Before that, she managed the communication outreach and digital diplomacy campaigns for the Embassy of Switzerland in Washington, D.C. Forester was previously digital media coordinator at The Children’s Inn at NIH, a nonprofit that provides residential services for children and young adults participating in NIH clinical research studies.