Brunswick Group’s Akeem Anderson has joined Abernathy MacGregor as senior VP to oversee the launch of its dedicated digital offering.
He is to team with AbMac’s creative services and research, data and insights unit to build out the digital practice.
Tom Johnson, AbMac CEO, said the digital goal is “ to deliver both specialized expertise and tailored strategies to shape the conversation and deliver it to those audiences who matter most, and with tangible, measurable results.”
Prior to Brunswick, Anderson held posts at Zeno Group (director of paid media), Kivvit (principal of digital strategy) and APCO Worldwide (senior associate director of digital strategy).
He has worked for clients such as Marriott, Obama Foundation, NAACP, Hyundai, Kellogg Co, and Nike.
Anderson also was a reporter for the Tallahassee Democrat and producer at WJBK Fox 2 Detroit.
AbMac is part of France’s Havas Group’s AMO network.