Black Rifle

Trailrunner International, ICR Inc. and MKA Communications are working the SPAC deal that is taking Black Rifle Coffee Co. public via a deal valued at $1.7B.

Founded in 2014 by Green Beret veteran Evan Hafer, Black Rifle Coffee Co.'s mission is to better the lives of US military veterans, active-duty members and first responders.

It has more than 270K active coffee club subscribers and seven "outposts," which it plans to boost to 78 stores by 2023.

The Salt Lake City coffee roaster plans to rename itself BRC Inc. following completion of the SPAC transaction.

It will restructure as a public benefit corporation and donate 530K shares to combat veteran homelessness and mental health issues.

BRC Inc. plans to hire 10K veterans as it expands into new markets.

Trailrunner International's Pat Shortridge, ICR's Brian Ruby and Dawn Francfort; and MKA's Greg Marose and Charlotte Kiaie are working the deal.