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Trailrunner International, ICR Inc. and MKA Communications are working the SPAC deal that is taking Black Rifle Coffee Co. public via a deal valued at $1.7B.
Founded in 2014 by Green Beret veteran Evan Hafer, Black Rifle Coffee Co.'s mission is to better the lives of US military veterans, active-duty members and first responders.
It has more than 270K active coffee club subscribers and seven "outposts," which it plans to boost to 78 stores by 2023.
The Salt Lake City coffee roaster plans to rename itself BRC Inc. following completion of the SPAC transaction.
It will restructure as a public benefit corporation and donate 530K shares to combat veteran homelessness and mental health issues.
BRC Inc. plans to hire 10K veterans as it expands into new markets.
Trailrunner International's Pat Shortridge, ICR's Brian Ruby and Dawn Francfort; and MKA's Greg Marose and Charlotte Kiaie are working the deal.
Joele Frank represents Confluent Inc. as the Mountain View, CA-based data streaming platform company agrees to be acquired by IBM in a deal with an enterprise value of $11B.
Tom Johnson, who has headed H/Advisors Abernathy since 2016, will join FGS Global as global head of private capital & financial services, effective Dec. 16.
Brunswick Group and Gagnier Communications are handling Paramount’s $30 cash per-share offer for all of Warner Bros Discovery, topping Netflix $27.50 cash/stock transaction.
ICR Inc. handles communications for Enhanced Ltd, which plans to run Olympic-type competitions with athletes using performance-enhancing drugs, as it goes public in a SPAC deal valued at $1.2B via a merger with A Paradise Acquisition Corp. of Hong Kong.
C Street Advisory Group handles strategic communications duties for American Signature Inc. as the Columbus-based home furnishings retailer declares Chapter 11.
