 |
The Peace Corps has signed Crosby Marketing Communications to a five-year brand strategy and integrated marketing services contract worth an estimated $20M. WPP's Ogilvy had the business.
The Annapolis-based firm will help bolster national awareness of the Peace Corps and drive recruitment efforts aimed at a diverse universe of candidates in terms of age, background and experience.
Ray Crosby said working for such "an iconic organization" will provide an "incredible opportunity to help evolve the brand and inspire service-minded Americans to partner with communities to make a difference.
His firm registered $29M in 2020 fee income, which took the 19th spot on O'Dwyer's rankings of PR firms.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Blueprint Creative Group of Miami lands $4.5M five-year contract to provide Public Affairs Office support to the U.S. Army Medical Research and Development Command... CIIC PR signs up Bishop Design, an interior design firm based in Dubai and Miami... Magrino adds Copper Cane Wine & Spirits... Tegan Digital is enlisted to complete a website redesign for Business Jet, a private aviation company based out of Dallas Love Field.
Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey... The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone... Scout Labs, Pollinate and Iris Worldwide are working with Seattle’s Museum of Pop Culture.
Have a comment? Send it to 
No comments have been submitted for this story yet.