The Peace Corps has signed Crosby Marketing Communications to a five-year brand strategy and integrated marketing services contract worth an estimated $20M. WPP's Ogilvy had the business.
The Annapolis-based firm will help bolster national awareness of the Peace Corps and drive recruitment efforts aimed at a diverse universe of candidates in terms of age, background and experience.
Ray Crosby said working for such "an iconic organization" will provide an "incredible opportunity to help evolve the brand and inspire service-minded Americans to partner with communities to make a difference.
His firm registered $29M in 2020 fee income, which took the 19th spot on O'Dwyer's rankings of PR firms.