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FinancePR.com, a firm focused on fintech and financial services clients, launches in London. The services offered by the firm include media and journalist outreach, performance marketing campaigns, sponsored advertorials and news features, social media and influencer marketing, and SEO marketing. PR and marketing campaigns will be available in a range of languages, in countries that include the UK, USA, Australia, Germany, France, Italy and Scandinavia. “The financial services and fintech market is growing faster than ever with products such as ETFs, robo advisors, neo banks and blockchain products changing the shape of the industry. We wanted to provide a dedicated service for these products and connect them with leading publishers, media and news outlets,” said FinancePR.com co-founder Adam Grunwerg.
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Icon Source, a digital marketplace connecting brands and athletes, introduces Icon Access, a progressive incentive program offering NCAA student athletes access to brand discounts, special offers and cash incentives. Athletes who sign on with the program receive exclusive perks—regardless of school, sport or grade level—while increasing their exposure to participating brands for sponsorships and paid partnerships. “For emerging collegiate athletes, a program of this kind directly connects them to premiere products so they can be rewarded for their time in the gym, on the court, field or track and provides opportunities for expanded sponsorships with premium brands,” said Icon Source executive vice president of collegiate Drew Butler.
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Kristen Rose Agency, a Palm Beach-based firm working with lifestyle, medical and hospitality clients, merges with Kreps PR & Marketing. The merger will establish a Palm Beach County office for Kreps PR, which currently has a presence in Miami and New York. Kristen Rose Agency founder Kristen R. Noffsinger will remain as senior vice president of Kreps PR, heading the agency’s Palm Beach operation. “We are so pleased to be furthering our reach in South Florida through this merger,” says Kreps PR CEO Israel Kreps. “Kristen (Noffsinger) is a consummate professional with a stellar reputation.”
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
