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FinancePR.com, a firm focused on fintech and financial services clients, launches in London. The services offered by the firm include media and journalist outreach, performance marketing campaigns, sponsored advertorials and news features, social media and influencer marketing, and SEO marketing. PR and marketing campaigns will be available in a range of languages, in countries that include the UK, USA, Australia, Germany, France, Italy and Scandinavia. “The financial services and fintech market is growing faster than ever with products such as ETFs, robo advisors, neo banks and blockchain products changing the shape of the industry. We wanted to provide a dedicated service for these products and connect them with leading publishers, media and news outlets,” said FinancePR.com co-founder Adam Grunwerg.
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Icon Source, a digital marketplace connecting brands and athletes, introduces Icon Access, a progressive incentive program offering NCAA student athletes access to brand discounts, special offers and cash incentives. Athletes who sign on with the program receive exclusive perks—regardless of school, sport or grade level—while increasing their exposure to participating brands for sponsorships and paid partnerships. “For emerging collegiate athletes, a program of this kind directly connects them to premiere products so they can be rewarded for their time in the gym, on the court, field or track and provides opportunities for expanded sponsorships with premium brands,” said Icon Source executive vice president of collegiate Drew Butler.
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Kristen Rose Agency, a Palm Beach-based firm working with lifestyle, medical and hospitality clients, merges with Kreps PR & Marketing. The merger will establish a Palm Beach County office for Kreps PR, which currently has a presence in Miami and New York. Kristen Rose Agency founder Kristen R. Noffsinger will remain as senior vice president of Kreps PR, heading the agency’s Palm Beach operation. “We are so pleased to be furthering our reach in South Florida through this merger,” says Kreps PR CEO Israel Kreps. “Kristen (Noffsinger) is a consummate professional with a stellar reputation.”
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
