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FinancePR.com, a firm focused on fintech and financial services clients, launches in London. The services offered by the firm include media and journalist outreach, performance marketing campaigns, sponsored advertorials and news features, social media and influencer marketing, and SEO marketing. PR and marketing campaigns will be available in a range of languages, in countries that include the UK, USA, Australia, Germany, France, Italy and Scandinavia. “The financial services and fintech market is growing faster than ever with products such as ETFs, robo advisors, neo banks and blockchain products changing the shape of the industry. We wanted to provide a dedicated service for these products and connect them with leading publishers, media and news outlets,” said FinancePR.com co-founder Adam Grunwerg.
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Icon Source, a digital marketplace connecting brands and athletes, introduces Icon Access, a progressive incentive program offering NCAA student athletes access to brand discounts, special offers and cash incentives. Athletes who sign on with the program receive exclusive perks—regardless of school, sport or grade level—while increasing their exposure to participating brands for sponsorships and paid partnerships. “For emerging collegiate athletes, a program of this kind directly connects them to premiere products so they can be rewarded for their time in the gym, on the court, field or track and provides opportunities for expanded sponsorships with premium brands,” said Icon Source executive vice president of collegiate Drew Butler.
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Kristen Rose Agency, a Palm Beach-based firm working with lifestyle, medical and hospitality clients, merges with Kreps PR & Marketing. The merger will establish a Palm Beach County office for Kreps PR, which currently has a presence in Miami and New York. Kristen Rose Agency founder Kristen R. Noffsinger will remain as senior vice president of Kreps PR, heading the agency’s Palm Beach operation. “We are so pleased to be furthering our reach in South Florida through this merger,” says Kreps PR CEO Israel Kreps. “Kristen (Noffsinger) is a consummate professional with a stellar reputation.”
WPP partners with Shopify to jointly develop products... Quinn, which represents travel, hospitality, food & drink and real estate clients, opens in London... Gusto releases a guide to maximizing event ROI with video
G&S Business Communications expands into the landscaping & outdoor living market... Litzky Public Relations, which works with brands targeted at kids and families, announces the retirement of founder/CEO Michele Litzky... Tier One Partners, celebrates its 20th anniversary by making a donation to the Cathy Hughes School of Communication Annual Fund at Howard University.
Marketing Maven partners with HAI, Innovate Marketing Group and MLT Creative to launch “The Anniversary Collective"... MXP Ventures is backing two new agencies: Tailored and Voxeon Communications... The 8th edition of the Lisbon International Ad Festival hands out awards at Sept. 19 presentation.
The Next Practices Group makes a strategic investment in 104 West Partners... New York Women in Communications honors six “Champions of Change” at the 53rd Annual Matrix Awards, being held tonight (Sept 20) at 5:30 p.m. at New York’s Ziegfeld Ballroom... Grossman Marketing Group, a Woburn, MA agency acquires Sarasota, FL-based Links Marketing Group. 
Karbo Communications launches an AI practice, which will provide clients with customizable communications and digital marketing solutions... Ruder Finn unveils rf.engage to handle strategic internal communications and engagement... Ballantines PR refreshes brand. 
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