Juvenile Welfare Board of Pinellas County

Florida’s Pinellas County is looking for a firm to develop and launch an early childhood public awareness campaign to educate parents and caregivers of kids from birth to three about critical developmental milestones in their lives.

The goal is to take advantage of everyday opportunities to help “build a baby’s brain,” according to the RFP.

During the first 1,000 days, the brain grows more quickly than any other time of a person’s life. Eighty percent of brain growth occurs by age three.

The selected firm will promote the importance of things such as face-to-face interactions between adult and child for bonding; responding to “baby talk” with real words, exaggerated tone of voice, higher pitches; and incorporating songs, stories, reading, play during diaper changes, meals and bath times.

The ultimate goal of the Juvenile Welfare Board of Pinellas County is to give children a level playing field so they enter kindergarten ready to learn and prepared for lifelong learning.

The PR contract will run for four years, with a $125K budget set for Year One.

Proposals are due Nov. 30 at rfp@jwbpinellas.org.

Read the RFP (PDF).