Firecracker PR picks up media relations work for the American Battery Technology Company, which is preparing for national rollout. Firecracker will work with the company to handle media messaging for upcoming national partnership announcements between the federal government and large enterprises as it relates to battery technology. ABT, which was started by ex-Tesla executive Ryan Melsert, has built a clean technology platform that increases production of primary metals used in the batteries that power electric cars, grid storage applications, consumer electronics and power tools.


Colangelo & Partners lands Foods and Wines from Spain, a brand that belongs to ICEX Spain Export and Investment. The agency will oversee and collaborate on media relations, as well as supporting trade and consumer relations, event production and digital marketing. For the 2021-2022 campaign year, FWFS is partnering with Colangelo & Partners to organize several events where trade members and consumers can discover and learn more about Spain's gastronomic offerings. "We are so happy and pleased to be working with an agency of the caliber of Colangelo and Partners who will help us share with America Spain's wonderful foods and wines," said Foods and Wines From Spain's marketing director Jeffrey Shaw.

Cult Wines

W Communications, a London-headquartered agency that launched in the US earlier this year, is chosen to deliver a PR strategy for Cult Wines, a fine wine collection and investment management company. The agency's efforts, which are aimed at propelling growth for Cult Wines in the UK and North American markets, will include amplifying a new brand identity to cement the company's place as a culturally relevant leader in the wine investment category through a reinvigorated media relations program. The account will be headed up by senior vice president of W North America Gemma Mc Aloon and W London associate director Kate Power. "We recognized the need for a communications partner who understood the value of our product from both sides—financially and passionately. W stood out for its global footprint and creativity, as well as consumer and industry expertise in our key growth markets," said Cult Wines CEO Tom Gearing.