 |
Firecracker PR picks up media relations work for the American Battery Technology Company, which is preparing for national rollout. Firecracker will work with the company to handle media messaging for upcoming national partnership announcements between the federal government and large enterprises as it relates to battery technology. ABT, which was started by ex-Tesla executive Ryan Melsert, has built a clean technology platform that increases production of primary metals used in the batteries that power electric cars, grid storage applications, consumer electronics and power tools.
 |
Colangelo & Partners lands Foods and Wines from Spain, a brand that belongs to ICEX Spain Export and Investment. The agency will oversee and collaborate on media relations, as well as supporting trade and consumer relations, event production and digital marketing. For the 2021-2022 campaign year, FWFS is partnering with Colangelo & Partners to organize several events where trade members and consumers can discover and learn more about Spain's gastronomic offerings. "We are so happy and pleased to be working with an agency of the caliber of Colangelo and Partners who will help us share with America Spain's wonderful foods and wines," said Foods and Wines From Spain's marketing director Jeffrey Shaw.
 |
W Communications, a London-headquartered agency that launched in the US earlier this year, is chosen to deliver a PR strategy for Cult Wines, a fine wine collection and investment management company. The agency's efforts, which are aimed at propelling growth for Cult Wines in the UK and North American markets, will include amplifying a new brand identity to cement the company's place as a culturally relevant leader in the wine investment category through a reinvigorated media relations program. The account will be headed up by senior vice president of W North America Gemma Mc Aloon and W London associate director Kate Power. "We recognized the need for a communications partner who understood the value of our product from both sides—financially and passionately. W stood out for its global footprint and creativity, as well as consumer and industry expertise in our key growth markets," said Cult Wines CEO Tom Gearing.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
