Evins Communications picks up PR work for Forbes Travel Guide. Evins will oversee Forbes Travel Guide’s core marketing communication campaigns, including the promotion of the Forbes Travel Guide 2022 Star Ratings and Forbes Travel Guide Luxury Summit. The agency’s efforts will focus on highlighting the guide’s vision and differentiation through brand communications positioning, media relations and thought leadership platforming. “Evins first joined the Forbes Travel Guide family in 2020, and we are excited to expand our partnership as we enter a post-pandemic world and develop unique strategies that cater to the pent-up demand for travel,” said Forbes Travel Guide CEO Filip Boyen.
Trevelino/Keller is partnering with Century Pacific Food, a global company based in the Philippines, to launch unMEAT. This 100 percent plant-based product line includes burgers, nuggets, sausages and ground meat in the US. The agency supported the soft launch of unMEAT earlier this year. “The pandemic has driven an increased focus on health and interest in vegetarianism and flexitarianism, priming the market for a new and clean option for those seeking plant-based foods,” said Trevelino/Keller principal Dean Trevelino.
Puzzle Partner, a B2B travel and hospitality technology marketing agency, is named agency of record for APS (Above Property Services), which provides scalable and services-oriented platforms. Puzzle Partner will lead marketing, content, and public relations strategy to support the company’s future growth and brand-building initiatives. The APS Hotel in a Box offers an all-in-one solution for independent hotels that includes a booking engine, GDS connectivity and channel manager. “Puzzle Partner’s experience and connections in the travel and hospitality space make them uniquely equipped to bring relevant perspectives and insights to tell our story,” said APS CEO and co-founder Aaron Shepherd.