![]() |
| Jennifer Hawkins |
Finn Partners has acquired Hawkins International PR, the upscale travel firm with 26 staffers in New York, Los Angeles and San Francisco.
Jennifer Hawkins, founder of the firm, will take on the managing partner, luxury travel, title at Finn Partners.
Peter Finn noted that Hawkins International PR represents “many of the most celebrated hotel and resort brands in the industry” and has “a keen grasp on what drives high-end demographics.”
The shop’s client roster includes Dorchester Collection, Gstaad Palace, Seabourn Cruise Line, The Dolder Grand, Wilderness Safaris and Tradewind Aviation.
The firm boasts of capabilities such as media intelligence, consumer/trade press relations, trendspotting, content development, storytelling, social media strategy, digital marketing and brand partnerships.
Finn Partners also is acquiring Hawkins International PR’s affiliated Maverick Creative unit and its 10 staffers.
Maverick Creative works for Arlo Hotels, The Shelbourne, Asbury Ocean Club, RVshare and Rocco Forte Hotels.
Finn Partners, which chalked up $10.4M in 2020 travel fee income, says the addition of Hawkins and Maverick puts it over the $20M mark.
Stevens Group facilitated Finn Partners’ deal for Hawkins International PR.


Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
Hodges Partnership co-founders Jon Newman and Josh Dare are selling the Richmond-based firm to four senior VPs who will assume ownership of the shop over the next couple of years.
Interluxe Group, luxury experiential shop, and North & Warren digital-first media agency, have acquired Quinn, the strategic communications shop that services upscale brands.
H/Advisors Abernathy and FGS Global work Keurig Dr Pepper $18B deal to acquire coffee company JDE Peet's. The coffee brands will then be spun off as a separately traded public company.
Shamrock Capital has acquired Penta Group, stakeholder communications firm, from Falfurrias Management Partners.



