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Edelman picks up the Bahrain Economic Development Board for strategic communications and media relations services to promote business investment, along with the Kingdom’s brand and “value proposition.”
The contract, which went into effect on Oct. 5, calls for Edelman to secure positive coverage in targeted US markets to reach potential investors, decision-makers and c-suite executives.
The $70K effort has Edelman delivering a dozen press releases; ten story ideas and 20 newsjacking or interview pitches; six Q&As or op-eds, and conducting media outreach.
Edelman’s Seth Hand, managing director, provides strategic counsel to the BEDB.
Simon Hailes, director, is the account lead; Sarah Algethami, director, handles media outreach; George Stothard, content lead, spearheads content development; and Rami Fahmi, account manager, works the Arabic media.
APCO Worldwide parted ways with EDB on Sept. 30.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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