Edelman picks up the Bahrain Economic Development Board for strategic communications and media relations services to promote business investment, along with the Kingdom’s brand and “value proposition.”
The contract, which went into effect on Oct. 5, calls for Edelman to secure positive coverage in targeted US markets to reach potential investors, decision-makers and c-suite executives.
The $70K effort has Edelman delivering a dozen press releases; ten story ideas and 20 newsjacking or interview pitches; six Q&As or op-eds, and conducting media outreach.
Edelman’s Seth Hand, managing director, provides strategic counsel to the BEDB.
Simon Hailes, director, is the account lead; Sarah Algethami, director, handles media outreach; George Stothard, content lead, spearheads content development; and Rami Fahmi, account manager, works the Arabic media.
APCO Worldwide parted ways with EDB on Sept. 30.