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Edelman picks up the Bahrain Economic Development Board for strategic communications and media relations services to promote business investment, along with the Kingdom’s brand and “value proposition.”
The contract, which went into effect on Oct. 5, calls for Edelman to secure positive coverage in targeted US markets to reach potential investors, decision-makers and c-suite executives.
The $70K effort has Edelman delivering a dozen press releases; ten story ideas and 20 newsjacking or interview pitches; six Q&As or op-eds, and conducting media outreach.
Edelman’s Seth Hand, managing director, provides strategic counsel to the BEDB.
Simon Hailes, director, is the account lead; Sarah Algethami, director, handles media outreach; George Stothard, content lead, spearheads content development; and Rami Fahmi, account manager, works the Arabic media.
APCO Worldwide parted ways with EDB on Sept. 30.
Former Georgia Republican Congressman Tom Graves is representing the Islamic Republic of Pakistan, positioning the country as a reliable partner with the US.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
