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| Marco Lastrico |
Barabino & Partners, a leading Italian public relations firm with offices in Germany and the UK, marks the 10th anniversary of its US division with the opening of a new office in Rockefeller Center in New York City. The agency says it expects to close 2021 with a growth rate of 20 percent over 2020. Barabino & Partners USA has worked alongside over 150 Made in Italy brands, specializing in the food and beverage and hospitality sectors. “The choice of the new headquarters is strategic for us” said B+P USA partner and CEO Marco Lastrico. “The vibrant Rockefeller Center area, a symbolic place in New York, will offer our entire team additional motivation and creative ideas to develop new strategies.”
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Next PR is seeking proposals from mission-driven and charitable organizations that want to become the next pro bono client in the firm’s Conscious Capitalism program. The goal of the program is to assist groups by increasing brand awareness, garnering media coverage and growing social followings and engagement through PR support. Organizations supporting such missions as the advancement of women in STEM, clean energy, diversity in tech and healthcare improvement are encouraged to apply for the next partnership, which will run from April toSeptember 2022. Next says candidates must have a “kickass culture,” do innovative work and exhibit curiosity about the future of tech. The Conscious Capitalism program has thus far supported partners in the sustainability industry withDenver'sThe Alliance Center, in the biopharmaceutical industry withChicago'sNeopenda, withPhiladelphiatechnology nonprofitTech Impactand in the venture foundry space withMother SuperiorinSan Francisco.
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The Summit Group, Utah’s longest-running independently owned agency, is acquired by Parpia Global Management. Parpia owner Naushad Parpia will serve as The Summit Group CEO, succeeding agency founder Bill Paulos, who after transitioning selected clients, will leave the agency to focus on community and public service activities. Partner Todd Wolfenbarger, who bought into the firm nearly 20 years ago, will continue to serve TSG in a consultative role. There are no plans to make any other staff changes. The agency will operate as a remote workforce with its headquarters in Salt Lake City, Utah, and New York, NY with satellite offices including San Jose, Austin, Greenville, and Seattle.
Matter launches Gusto, a creative content house specializing in commercials, branded content, podcasting, original shows and branded entertainment... MCD Partners opens an office in Miami...Radioactive PR founder Rich Leigh joins forces with Alex Wilson, a former creative strategist and business development lead at Hill+Knowlton Strategies, to present the High Flyers PR Course. 
Highwire PR secures a strategic investment from Shamrock Capital, a Los Angeles-based investment firm that specializes in sectors including media, entertainment and communications... Viral Nation acquires MediaKits... The Legacy Lab, a think tank and strategic consultancy developed by Publicis Groupe’s media, digital and communications agency Team One, calls for submissions for its annual scholarship.
The Next Practices Group, a network of founder-driven firms that includes The Bliss Group, The Next Practice and NextTech Communications, introduces a “Shared Services” team... TGI Sport acquires Interregional Sports Group... Sēd Communications launches The Greenhouse.
ICR introduces Investor Access, a program that will work directly with management teams to help them identify, prioritize and prepare for meetings with investors... PAN Communications launches PAN P.R.E.P. (Public Relations Experience Program) to create hands-on work experience for students... Barkley acquires Smiths Agency, which works for food/beverage clients.
Colangelo & Partners, which works in the food, wine and spirits sectors, opens an office in Miami, adding to its home base in New York and growing presence in San Francisco... Muck Rack receives a $180 million Series A minority investment from Susquehanna Growth Equity... Paul Wilmot Communications unveils Nashville office... Moore Media International Public Relations joins Allison+Partners. 
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