Rohnert Park, a city in Sonoma County 50 miles north of San Francisco, is looking to hire a firm as part of its plan to expand communications with its more than 40K people.
The City Council approved a communications program that calls for greater outreach to low-income residents.
It wants to build capacity to inform low-income residents by increasing relationships with small businesses, Latino-focused markets, mobile home parks, non-profit groups and schools.
Rohnert Park sees the need to expand use of social media analytics to help assess effectiveness of and improve social media communications.
Its PR partner will write press releases and notify reporters of newsworthy items and determine their interests in pursuing a story, according to the RFP.
Proposals are due Nov. 19.