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SourceCode Communications is named communications agency of record for Legion, which helps employers deliver value to their employees and optimize labor efficiency through its AI-powered workforce management platform. Through this partnership, which started in Q1 of this year, SourceCode is working to help the company expand its PR capabilities in the workplace management space. “Legion was founded on the premise that we could upgrade the jobs for the majority of the U.S. workforce and allow employers to be efficient and innovative at the same time. said Legion vice president of marketing Kristin Brennan. “We recognized a partner in SourceCode that really understood and empathized with our goals.”
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Lou Hammond Group is chosen by the State of Mississippi as public relations agency of record for tourism. LHG will work to develop an aggressive public relations program focused on further encouraging visitation to the state. “On the eve of our 39th anniversary, we are proud to have Mississippi join our growing destination roster,” said LHG chairman and founder Lou Rena Hammond. “Travel is back, and this state offers tremendous opportunity and universal appeal.” Lou Hammond Group is headquartered in New York with offices in Charleston, Denver, Houston, Atlanta, Los Angeles, Miami and Tampa.
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W is appointed US public relations agency for British Airways’ US re-start project. W will work with the airline to support its efforts to bring passengers back onboard its planes. Ending 597 days of restrictions, the BA001 flight has been resurrected from its Concorde days and seats onboard have been offered to friends and families separated during the pandemic. “This is the second brief we have awarded to W, who have shown incredible creativity and commitment to delivering results. Our work previously with W focused on the UK market, but we are delighted to now be working with them in the US to mark one of the most important moments for British Airways in the past two years,” said British Airways head of global PR & social media Victoria Madden.
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Idea Hall is named agency of record for branding and marketing communications services for ocV!BE, a $3 billion, 95-acre, master-planned, mixed-use fusion community slated to open in 2024 in Anaheim, CA. The agency will work with ocV!BE on all phases of the project, from entitlements to groundbreaking, and offer branding, communications and strategic counsel for the property and individual entities. “We knew Idea Hall would be our agency partner when they flipped the strategic lens on the assignment away from what ocV!BE is to what ocV!BE means…why it exists and how it’s going to connect to the people who will go there,” said ocV!BE chief executive officer Tim Ryan.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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