FINN Partners is named PR agency of record for Bolthouse Farms, a leader in growing and distributing fresh carrots, premium branded beverages and refrigerated dressings. FINN oversees all strategic planning and execution for consumer PR efforts, trade PR efforts, corporate communications and earned influencer relations for the company. "We are delighted to be working with FINN Partners, an agency known not only for their standout work in consumer marketing and publicity, but also for their collaborative spirit and core values that align very much with our own," said Bolthouse Farms director, communciations Alan Hilowitz. Bolthouse has also brought on The Many as advertising agency of record.
Ditto adds Purrble, an interactive tool that helps people combat stress, to its client roster. The agency is providing messaging, media training and media relations services to Purrble, focused on raising awareness for the product throughout the holiday gift guide season. Equipped with a dynamic heartbeat and sensors that respond to touch and fidgeting, Purrble's heart races to show emotion. People can hold and pet Purrble to slow their heartbeat into a gentle purr. Ditto is also heading up media relations strategy for Justworks, a software company that provides entrepreneurs and businesses with access to benefits, payroll, HR and compliance support. It will also help the company develop its thought leadership through content creation, speaking engagements and award submissions.
R&J Strategic Communications is selected as PR and digital marketing agency of record for NAI Fennelly, an independent full-service commercial real estate brokerage that operates in New Jersey and Pennsylvania. R&J will leverage its public relations, digital marketing, and social media capabilities to bolster the firm's brand awareness. The agency will also work to further position NAI Fennelly as a thought leader and premier solutions provider throughout their target markets. NAI Fennelly's commercial real estate services include site search and selection, industrial sales and leasing, office sales and leasing, corporate land sales, property disposition and property management.